News

A team at Wired tested out some of the most popular products trending on TikTok to find out if they really work. Here are some of the products...

Investments by brands in influencer marketing is booming. An article on the Financial Express website names five influencer marketing trends to be aware of for the fourth quarter...

Apple's iOS 15 update is going to greatly damage email marketing by allowing users to avoid being tracked by email. “When it comes to email marketing, this move...

E-commerce will slow before increasing in 2022 as sales are at an all-time high after the coronavirus pandemic boosted years of growth in just weeks, according to...

The top sector for US retail sales so far in 2022 is auto and parts, which make up 24.4% of total sales, according to Insider Intelligence/eMarketer. The second...

According to a study, people prefer to shop in-store rather than online in every country except China. According to a Morning Consult survey reported by Insider Intelligence/eMarketer, 16%...

Google, Facebook, and other tech platforms will face tighter ad-targeting restrictions in Europe. According to a report by the Business Standard on Thursday, The European Parliament voted for...

Users are spending more time on TikTok than any other social media platform in the US, according to Insider Intelligence/eMarketer. Adult TikTok users are expected to spend an...

Email remains a vital tool for brands to keep their customers informed about their products. However, the way email is used continues to change. The coronavirus pandemic and...

Facebook announced in a statement on Tuesday that it is going to remove ad-targeting options that they see as "sensitive" such as subjects related to race, health,...