Digital marketing is moving away from ads that contain too much selling in them, and more towards engaging experiences that bring value.
According to an article in Entrepreneur, video production is becoming even more vital especially as 5G spreads and video streaming becomes better. TikTok’s spike in popularity is the prime example of the growing importance of video.
Regarding social media influencers, people are losing trust in them. Influencers marketing still works, but people are becoming pickier, according to the report. Do deep research on influencers and look at the comments to make sure their followers are authentic.
Another trend is voice search and it maybe be time to optimize for it.
Another trend is that consumers are looking for customized messages exactly for them. This means you should be segmenting your email list and sending different messages to different consumers.
Ecomhunt Trending Product Recommendation - Sell This Women's Winter Coat Right Now!
If you’re looking for a great product to start dropshipping this February, then make sure to check out this amazing Winter coat women will absolutely LOVE.
Winter is still here and it will stay with us for at least another 2 to 3 months(depending on the country), so this product is exactly what you need to close the cold season in profit.
This Winter coat is brought to you straight from Ecomhunt and as always, you’ll get a full review from me which is going to help you sell this product like a pro.
From ad review to a full store review, I’ll show you exactly what needs to be done so you can take this product and make some bank too.
Enjoy.
The Product
This week’s trending product has that premium look that just made me stop and check it out. It has really great reviews on Aliexpress and the amount of orders is in the thousands.
Everything about this product just yells that this one is a winner and you should definitely also jump on it if you still didn’t.
I like the fact that there are many colors to choose from(although we’re not going to sell them all – I’ll explain you why later), and that there are big sizes available so this isn’t just for the skinny fashion girls.
You can sell this one to young women, moms, and even grandmas! Just pick your audience, create an ad and launch your campaigns ?
The Ad
OK so as you can see, the original dropshipper is using a photo ad to sell this product. This is a great example to those who think you can only sell stuff on Facebook(or other ad platforms) using video ads exclusively.
A simple photo ad showing 3 different styles of the same coat with a call-to-action button and looks like it’s doing great for him.
So just remember that sometimes a photo ad is enough to get sales and you don’t have to invest time and money on bombastic video ads.
Though if a photo ad is working, it doesn’t mean you don’t need to test a video ad as well. It’s always a smart idea to test different type of creatives so don’t limit yourselves to only one.
Other than that, I have absolutely nothing bad to say about this ad… The ad copy is quite nice, the photo ad looks great, and the description(just under the product title) does a good work to scare the buyers that they’re running out of stock.
One thing that would make this photo ad perfect is to add the store link also to the ad copy. The Shop Now button is clearly visible but it doesn’t hurt to have another link in the ad copy.
The Store
This is a general store that sells a lot of stuff from various niches, so I’m only going to review the product page this time. A quick glance in and I can tell that the store was done with some thought behind it.
The description has plenty of GIFs and different pictures of the product and the text isn’t some Chinese to English auto-translation text that I saw on PLENTY of dropshipping stores.
There’s also a really nice looking size chart that makes it super easy to understand what size to pick
It’s really important to have a size chart that everyone can understand… I’ve seen plenty of size charts that were either small to even understand what size to pick or size charts that didn’t have different sizes for EU & US.
A bad size chart will definitely hurt your sales and you can expect a lot of refunds if you forget to show different sizes for different countries.
Things I didn’t like about this product page that you should avoid doing:
1. The “You may also like” section
Imagine a customer is about to purchase this coat when suddenly she sees all these interesting products you have displayed in front of her – What do you think will happen next?
Will she proceed to checkout OR maybe click on one of these products? The short answer is that some of the customers are definitely going to click and explore other products.
This may seem like a good thing to you thinking your customers are going to add more products to their carts… But in reality, most of them will just look at different products and forget why they were in your store in the first place.
You want to have your customers FOCUSED on a single product and to make them buy your product as fast as possible. Once you have their payment, then it’s time to sell them more stuff using different remarketing techniques.
Or you can just upsell them different stuff when you process their payment. This way they’re already in good buying mood which can make it easier for you to earn extra money by selling them other stuff.
You’re not Amazon, so just keep your customers focused on a single product and convert them quickly to make profit.
2. Too many colors
I know this is a fashion product and that having multiple options is going to help you make more sales, but too many options are going to do the opposite.
You want your customers to have different options to choose from BUT you also want them to be able to choose fast. You don’t want them to just sit and think which color is the best because this is just going to prolong the buying process.
So for this product 5 colors or even 4 will be more than enough. You can easily see which colors are the most popular on Aliexpress and pick the first 4 to promote.
This will make it easier for your customers to choose and more of them will proceed to checkout faster.
3. Product reviews
Having actual reviews with photos on your product page is a MUST HAVE nowadays and as you can see this seller has done exactly that.
But my problem here isn’t with the reviews but with the amount of reviews he decided to import.
He could’ve easily imported at least a dozen of photo and text reviews from Aliexpress but for some reason he decided not to do it.
I have no idea why he didn’t import more reviews but it’s important you don’t do the same mistake. Import at least 20 to 30 reviews to make your store look more legit.
Make sure the best looking ones are always on top and the rest can be in the back.
The Checkout Process
Looks like this store isn’t using the regular 3-page checkout and instead they have it all in one page. If done correctly, a one-page checkout is going to boost your conversion rate and make you more sales.
Everything is in one page so the customer doesn’t have to click and wait between the checkout stages.
My advice is to start with the regular checkout and if everything goes right you can later move on to a one-page checkout to increase even more your sales.
Just remember that a one-page checkout requires an app to be installed and you will need to follow quite a lot of instructions to make it active on your store – Do it only if you’re ready andafter doing some research!
Back to our review…
This looks like a regular one-page checkout with some cute tricks to make a bit more money from the customers. I really like the priority processing option which I think can work really well here.
Other than that, everything looks good to me.
The only thing I would change is maybe not charge shipping for the product at all
I think that for this product a Free Shipping promotion is more suitable especially when you can easily mark it up higher to get the same profit back.
This is a premium looking product so selling it for $44.99 or even $49.99 + Free Shipping isn’t going to hurt your conversion rate much. And more importantly, your customers won’t be bummed out on the checkout page.
To Sum It Up
This product can easily sell for $44.99 or even $49.99 + Free Shipping, so try it out first before deciding on lowering the price and adding shipping costs.
Most customers like Free Shipping promotion and it works especially good with women as customers.
Make sure to follow the tips in this article and implement them on your store when selling this product. Don’t make the same mistakes and you should be good to go.
If you have questions, feel free to ask me in the comments.
Good Luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
Amazon topped the most downloaded US shopping apps in 2021 with 40 million downloads.
According to a report by Insider Intelligence/eMarketer, the Chinese fashion store Shein jumped to the second spot with 32 million downloads, up from the seventh place in 2020. Shein makes up 28% of the American fashion market, according to Earnest Research.
Worldwide, Shein passed Amazon last year, but in Southeast Asia, Shopee did better than both, according to the report.
In third place was Shop, fourth Walmart, eighth place was eBay, and Wish came in ninth.
TikTok has exploded as a leading social media platform, and brands are racing to use it in their marketing campaigns.
According to an article in SearchEngineJournal on Monday, TikTok’s algorithm prioritizes videos based on their popularity, and therefore it is necessary to use trending hashtags.
It is also essential to find a balance between entertainment and promotion because if the video is too much of an advertisement, fewer people will view it.
Another tip is to use experienced TikTok influencers with a proven record of quality content creation.
According to the article, TikTok users prefer to view the video in portrait mode so consider using 9:16 video format, so your video takes up the entire screen.
Use clickable call to action buttons to bring potential consumers to your website.
According to the report, another crucial point is that videos between 21 and 34 seconds are ideal for effective ads.
Remember to use captions so that viewers watching without sound can also get your marketing message.
Compared to all US shoppers, luxury consumers are much more likely to purchase in a physical store rather than online.
According to a report by Insider Intelligence/eMarketer, physical stores have the most significant advantage in the food and beverage category, followed by watches and jewelry.
This means that consumers often prefer to see the goods in person for expensive luxury products before purchasing them.
Insider Intelligence/eMarketer
Beauty products have a minor advantage, with 37% preferring in-store than 22% online.
Interestingly, luxury fashion and travel products are purchased more often online than in-store, according to the report. In fashion, 26% purchased in physical stores compared to 35% online, and in travel, 14% in-store and 51% online.
Health and fitness products are bought more in-store by 36%, compared to 23% online.
When selling luxury goods in your online store, these statistics should be kept in mind.
Apple’s iOS privacy updates in 2021 made tracking more difficult for Meta’s Facebook and led advertisers to increase their investment in Android.
According to a report by Insider Intelligence/eMarketer on Thursday, by December, ad spending “growth on iOS had slowed to 3% year over year, while Android’s soared to 101%.”
When the changes took place last May, ad spending remained about the same on Android and iOS devices and only changed later in the year to favor Android.
The iOS changes allow Apple users to opt out from tracking by advertisers and have significantly damaged Facebook’s advertising business.
As a result, Meta announced that its fourth-quarter sales would drop by $10 billion in 2022.
Newsletter advertising is becoming a critical tool growing in popularity but remains largely untapped.
According to an article by SocialMediaToday, many marketers neglect email.
“Newsletter advertising is the process of placing sponsored content in email newsletters to get in front of subscribers,” said the article.
Newsletter sponsorships are carried out in partnership with the publisher and advertiser. The publisher can help shape the newsletter to fit its style and audience.
The other kind of newsletter advertising is programmatic ads, where advertisers can run placements in multiple newsletters in one campaign.
A benefit of this type of marketing is that a trusted newsletter can bypass ad blockers and reach the intended audience in their inbox.
YouTube is the most popular place to watch live content among US social media video platforms, according to an article by Insider Intelligence/eMarketer.
YouTube had 52% of viewers in the top place, with Facebook in second with 42.6%.
Instagram and TikTok were tied for third place with 33.4%. Then is Snapchat with 14.8% of video viewers, followed by Twitter with 11.6%, Twitch with 7.1%, and Pinterest with 6.2%.
However, YouTube dropped to second place among younger viewers, and TikTok took the top spot among 16 to 24-year-olds. Facebook is the leading app for live streaming viewers between 25 and 44.
Use SMS to automate contact with customers and those that leave items in their cart.
According to an article by MobileMarketing, use SMS to boost your revenue in 2022 by making personal connections with customers. The message can mention their name, offer discounts, and other offers, and send replies to their questions.
The more you offer relevant information, the more you build trust.
SMS can be used to keep customers up to date and customer service.
In addition, according to the article, SMS can be used to send surveys and get feedback or reviews from your customers.
According to the article, here are a few reasons why you should be using SMS:
– It is cost-effective and produces high returns and with a low cost
– SMS is instant and has higher open rates than email
– It is personal and global
– SMS allows for targeting existing customers
– The SMS platform can create a back and forth conversation with customers and potential customers.
3 Winning Products You Should Sell Right Now With Full Detailed Targeting + Store & Ad Review [Youtube]
YouTube is creating new products and tools for its users in 2022 to monetize content, interact with their audience, and create content ideas.
According to a new post on YouTube’s Official Blog by Chief Product Officer Neal Mohan, Shorts creators will be able to interact with their audience by replying with their own Shorts, similar to how TikTok works.
He also said that new ways were being tested to make money with Shorts like building branded content “and by bringing the ability to shop directly from a Short.”
Mohan continued, “One of the most anticipated opportunities we’ll bring to our brands this year is Shopping.This new experience taps into the deep trust creators have built with their communities to help our partners expand into the booming world of e-commerce.”
He added, “We’re thinking about shoppable videos, Live Shopping, and, more broadly, how shopping appears across the app.”
Another new feature will allow creators to collaborate and create more interactive streams with audiences.
In addition, Mohan said gifted memberships is being tested which means the ability to buy a channel membership for another viewer on a live stream.
Also, the ability for creators to set channel guidelines in the chat is being tested.
![3 Winning Products You Should Sell Right Now With Full Detailed Targeting + Store & Ad Review [Youtube]](https://blog.ecomhunt.com/wp-content/uploads/2021/02/thumbemail.jpg "3 Winning Products You Should Sell Right Now With Full Detailed Targeting + Store & Ad Review [Youtube]")
