YouTube is the most popular place to watch live content among US social media video platforms, according to an article by Insider Intelligence/eMarketer.

YouTube had 52% of viewers in the top place, with Facebook in second with 42.6%.

Instagram and TikTok were tied for third place with 33.4%. Then is Snapchat with 14.8% of video viewers, followed by Twitter with 11.6%, Twitch with 7.1%, and Pinterest with 6.2%.

However, YouTube dropped to second place among younger viewers, and TikTok took the top spot among 16 to 24-year-olds. Facebook is the leading app for live streaming viewers between 25 and 44.


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