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Gaming Niche Strong, Most Say it is a Top Activity

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Around 96% of Gen Z (1997-2007) and Millenials (1983-1996) listed video games as one of their top three most frequent activities, according to a Deloitte digital media survey in March.

According to a report by Insider Intelligence/eMarketer, advertisements could be introduced into video games.

According to the Deloitte survey, 89% of Gen Xers (1966-1982) listed video games as a top-three activity, and only 57% of baby boomers and seniors did so.

According to the report, as video game consoles are connected to the internet, advertising within games is becoming more valuable.

However, there is a worry that there could be a consumer backlash from introducing advertising into ad-free game consoles.

Web.com Announces new E-Commerce Platform

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Web.com announced a new e-commerce platform that is easy to use with drag and drop functionality.

Web.com told Search Engine Journal that people without any technical skills will be able to make an online store quickly using its new platform.

“Small business owners can now pair their agility and resourcefulness with digital tools (such as online stores, inventory management, SEO) to level the playing field against big businesses or more established businesses,” stated Web.com.

“They can quickly list their products for sale on their website and on marketplaces like Etsy, reaching ~80M potential buyers, and manage all their customer orders in one place,” said Web.com.

According to the report, the new platform can manage all aspects of running an e-commerce business.

The platform also can manage inventory and integrates with major shipping and payment companies. There also is the ability to integrate with Facebook, Google, and Amazon.

In addition, SEO features are built-in.

Top 5 Best Selling Product Categories In Summer 2022

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Top 5 Best Selling Product Categories In Summer 2022
Top 5 Best Selling Product Categories In Summer 2022

Summer Time is almost upon us and there are plenty of opportunities for us dropshippers to make some money.

When the hot season comes, a lot of dormant product categories that didn’t work so well during Winter wake up and begin to trend like crazy.

And if you happen to know which product category trends the most, the task of finding a winning product to sell during Summer will be much easier!

Fortunately for you, you are part of the Ecomhunt Family so I decided to help you with finding winning products to sell this Summer 2022.

First of all, we’ll start from an overview of the top 5 product categories that sell the best during Summer. And once we have these categories in place, I will also recommend winning products for each of the categories.

So not only that you get the exact categories to research this Summer, you’ll also get plenty of product recommendations as well.

And on top of that, you’ll also get Pro selling tips, targeting suggestions, and much more!

Make sure to read the whole article and choose the category + product that fits your dropshipping business the best.

Happy selling!

find winning products to dropship

1. Pet Grooming Accessories

Pet Grooming Accessories

For humans, Summer mostly brings good times and overall a better mood. I guess it’s the same for our pets, but with a small surprise which is called the “Shedding Season”.

If you’re a pet owner, then you surely know what I’m talking about it. There’s fur EVERYWHERE!

It’s on our clothes, in our morning coffee, inside our work bag… Like I said, it’s everywhere in the house and it also follows us outside.

On top of that, some pets, like big dogs, don’t like the heat so much and it requires pet owners to do some shaving to help them cool off a bit.

So this means that for us dropshippers, no matter if we own pets or not, there’s money to be made by selling pet grooming products.

Luckily for us, there are plenty of pet grooming products we can dropship:

From simple brushes to remove fur from different surfaces and clothes

aliexpress lint remover

To high-quality electric fur clippers for pets

aliexpress hair clippers

A simple search on Aliexpress will bring you hundreds of results, so it won’t be a problem for you to choose one product and start testing it.

But here at Ecomhunt, we really want you to succeed so here are a few products I personally recommend selling in this category:

The Self-cleaning Fur and Hair Remover:

This bad boy removes unwanted pet fur from any surface and with a small twist the product will be ready to continue collecting more hair.

When you twist the product, all the hair you just collected fall into a small container so you don’t have to clean it manually. And when it’s full, you just empty the container and attach it back up.

A nifty little device a lot of pet owners will truly appreciate!

And as a bonus, here’s a video ad of this product I found on Facebook:

Self-cleaning Fur and Hair Remover Facebook video ad

I chose to share this Facebook ad with you because I think it’s pretty well made. Check it out, learn from it, and try to make a better video ad if you decide to test this product.

The second pet grooming product I would recommend is this awesome dog shampoo brush:

Shampoo brush for dogs

It’s super easy to use and I bet a lot of dog owners are going to LOVE this product. On top of that, there’s a good chance they’ll be looking to buy more than one piece, so setting up good quantity discounts could increase your AOV(Average Order Value).

Overall washing tools for dogs are really popular during the Summer and I recommend doing some research on Aliexpress.

Last year, we had plenty of winning products in this category so it’s highly likely one of the past product that exploded in the past will explode in sales once again this Summer.

2. Summer Shoes For Men & Women

summer shoes aliexpress 2022

Summer is almost here and it’s getting hotter and hotter outside every day. While with clothing you just need to take off a few layers and you’re good to go, with shoes it’s a different story…

You can’t walk during the hot season wearing your Winter shoes, so you have no option but to retrieve your old Summer shoes or buy new ones.

And those who buy new shoes every Summer will become our targeting audience this Summer 😉

For this to work and for you to actually make some money dropshipping shoes, you’ll have to:

  • Find a good pair of Summer shoes to sell
  • Have some strategy in place

Luckily for you, I’m going to help you with that by recommending you a winning product you can sell and give you some useful selling tips.

The product:

Summer shoes for women Ecomhunt

I found these shoes on Ecomhunt and I think they’re going to be a big hit this Summer! They’re comfortable, pretty stylish, and exactly what women will be looking for this Summer.

Based on the comments the Facebook ad received, these are most popular amongst older women whose work require quite a bit of standing.

Note: The Facebook ad link is located in Ecomhunt’s product page link section.

If you want to dropship these shoes, here are a few Pro tips to help you with that:

  • Target older women – As I told you already, these are more popular with older ladies so start by targeting women aged 35 years and above.
  • Offer less colors than what’s available – Some Aliexpress sellers have these shoes in almost 10 colors but it really isn’t necessary to offer them all. Help your customers decide faster by offering the 3 to 5 color options to increase your store’s conversion rate.
  • Target women with specific jobs – Targeting a broad audience is fine, but it’s always better to target those who need your product the most. For example: Nurses spend A LOT of time on their feet so there’s a higher chance they’ll be more prone to buy these shoes than other women.
  • Create a good video ad – If you look at the linked Facebook video ad, you’ll notice that it’s extremely basic. Still, that didn’t stop the ad from bringing in a good amount of engagement. This only means that women really like this product and with a good video ad you should expect much better results.
  • Adjust your ads to your target audience – If you decide on targeting Nurses, then you can increase your ad CTR(Click Through Rate) by adding a footage of an exhausted nurse walking. Connect with your target audience through your ad and you will definitely get better results!

Make sure to check out the shoes on Ecomhunt to get the Facebook video ad link, the store link, additional targeting suggestions and more.

And don’t forget that men also need Summer shoes so you don’t have to look only for Womens shoes. Even though Women shop more for shoes, it doesn’t mean you shouldn’t target men and look for Mens shoes.

Sometimes it’s even better to do so as there will probably be less competition 😉

3. Swimming Pool & Outdoor Water Toys and Gadgets

Aliexpress Swimming Pool & Outdoor Water Toys and Gadgets

Summer and Water – Name a better duo than these two.

Nothing beats going to the beach or visiting your local pool during the Summer. Or if you’re lucky enough, you may have your own private pool which is an absolute blast!

But we humans are never satisfied so we invent stuff to make things less boring, and that’s where water toys & gadgets come into play.

During the Summer, people are going to look for cool water toys & gadgets and it’s our job to help them discover them. And, of course, to eventually sell them these water toys & gadets.

And to help you sell them these water toys & gadgets, I’m going to recommend not 1, not 2 but 3 winning products!

1. Outdoor Floating Water Hammock

Outdoor Floating Water Hammock Ecomhunt

This awesome water hammock was doing really well last Summer and I believe it will do even better numbers this year. The pandemic is almost over(hopefully) and people can finally relax a bit.

You can take this water hammock anywhere with you as it doesn’t take much space, so it can easily become one of the favorite things to take with you on Summer vacations.

The price on Aliexpress isn’t too expensive so there’s plenty of room for a good profit margin to be made.

2. Dog Water Fountain

Dog Water Fountain Ecomhunt

Humans are not the only ones who deserve to have some fun during the Summer, so I made sure to add a product for our best fur buddies as well.

This dog water fountain is a really awesome product with a sole purpose – To cool off and to entertain man’s best friend.

This product isn’t cheap so don’t expect selling this product for $30… But it does guarantee hours of fun for the dogs so I don’t see the price stopping people from buying this product.

Make sure to check out the Facebook ad linked to this product and try making something similar or even upgrade it if you like. This product has the potential to bring you REALLY big profits so it’s worth testing it out!

3. Powerful Pool Vacuum Cleaner

Powerful Pool Vacuum Cleaner Ecomhunt

For the lucky ones who own a private pool, this product may come in handy.

This pool vacuum cleaner is a thing plenty of private pool owners are soon going to need. It’s compact, gets the job done, and will be needed for future daily maintenances during the Summer.

The engagement this product ad received on Facebook was really good with plenty of people looking to buy it. This was last year so for this year I expect it to really explode!

On top of that, this product has that premium look so it won’t be a problem to sell it for a good price. It definitely has the potential to make you more than $30 in profit for each sale.

4. Travel Accessories

Travel Accessories Aliexpress

The whole Travel accessories niche is BOOMING as we speak and I believe it will continue to do so at least till the end of the year.

This horrendous pandemic is finally behind us and people everywhere are booking overseas vacations in huge numbers. I can see it in my country, in Europe, and in USA so there’s plenty of people for us to target.

Now all we need is a good winning product to dropship to make us some bank!

For this product category, I’m going to recommend 1 winning product and give you targeting suggestions. The targeting suggestions will be both for the product I’m about to recommend and general for the Travel niche.

The product:

CAR PET SAFETY SEAT Ecomhunt

This car safety seat for pets is an amazing product for people who are about to travel by car and need to take their pet with them.

It can be both for a road trip vacation or for casual trips, it doesn’t really matter for us… As long as this product solves a problem, we can advertise it for both.

This product has an inside harness to help secure your dog or cat and it comes in different styles and sizes. Overall a great product for pet owners to have.

You can easily sell this product for $49.99 or even $59.99 and get yourself a really nice profit. And trust me here, pet owners will have no problem paying this price.

Targeting:

Facebook ads targeting dog owners travel

For this product, you can go with regular dog/cat interests and keep it broad OR choose the option you see in the picture above where I mix both Dog interests and Travel interests.

With the targeting above, we can find people who do road trips and own a dog. If we target them and show them this product, they might just need it enough to buy it.

And if you mix it up with more dog interests, like small dog breeds, you may find exactly the audience you’re looking for.

Important:

We have to consider the max-size of this product – This product is for smaller dogs so mix it up with small dog breeds to get the audience that truly needs this product.

Travel targeting(general):

frequent travelers facebook ads targeting

Facebook was kind enough to have a few interests we can use to find exactly the audience we need. In Behaviors(Travel), we can find frequent travelers that, as the name suggests, travel frequently.

We can choose to go with the regular interest or with the international one. For this example, I decided to layer them down which will bring out the REAL travelers.

On top of these interests, you can also use the Frequent-flyer program interest. And don’t forget about all the booking & hotel companies which are also targetable.

5. Summer Kitchen Accessories & Gadgets

Summer Kitchen Gadgets Aliexpress

Ice cream, popsicles, cocktails, and more are an absolute delight during the Summer. You can also drink/eat these during the Winter but the feeling just isn’t the same.

So with Summer approaching us fast, we can expect a big rise in sales of all these DIY Summer kitchen gadgets.

Fortunately for us, we have our best friend Aliexpress who has TONS of these products ready for us to pick up and dropship right away.

But how do we know if a product is actually going to sell? The answer: We don’t…

So now we basically have only 2 options:

  • We either choose a product from Aliexpress, do our own research, test it and hope for sales.
  • Or we let Ecomhunt do the heavy lifting for us and get us an actual proven to sell product.

Personally, I prefer the second option which is letting Ecomhunt do the hard work for me.

And to make it easier for you, here are a few winning products in the Kitchen Summer Accessories you can dropship:

1. Fruit Ice Cream Machine

Fruit Ice Cream Machine Ecomhunt

A really cool product with many variations available on Aliexpress that can turn your frozen fruits into ice-cream. I’ll leave you to research exactly how it works, but you can agree with me that this product can be a real hit this Summer!

And like I said, there are PLENTY of variations of this product on Aliexpress. You don’t have to stick to this exact Fruit ice cream machine, so feel free to research for a bit more and maybe you’ll find a much better version than this one.

Aliexpress sellers always upgrade their inventory so it’s possible to find an updated version of the same product which not many have tried dropshipping yet.

2. DIY Ice Pops Mold

DIY Ice Pops Mold

A great DIY product to have this Summer to create custom popsicles. The DIY Ice Pops Mold kit can sell especially well to parents with small children.

This can be a great little activity with the kids preparing these cute popsicles so targeting parents can be a great choice for your ads.

This product is pretty cheap and this means that you can play a bit by offering bundles or quantity discounts. Adding different molds as an upsell or offering an extra package for a discounted price.

Use these tricks to increase your AOV and to make more profit!

3. Skull Ice Cubes

SKULL ICE CUBES ECOMHUNT

A super cool product for men(and women too I guess) that made some crazy numbers for years on Facebook. It may not be your typical “summer kitchen accessory” product, but it can still rock during this hot season!

The Facebook ad for the Skull Ice Cubes product had insane engagement with plenty of people wanting to get one.

skull ice cubes Facebook ad

Million of views and thousands of comments is enough to understand that this product is a hit. If you take this product and upgrade the ad(which shouldn’t be hard), you can possibly revive this product this Summer and make some bank!

To Sum It Up

If you want to make money dropshipping this Summer, then now’s the time to get to work!

Choose a category you like the most, pick a winning product, prepare some good video/photo ads and start selling.

People are slowly entering the “Summer mood” so don’t wait for July to launch these products.

If you have questions, feel free to ask me in the comments.

Good Luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Instagram is Moving to Stop Reposting of TikToks on Reels

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Instagram is making changes that include promoting original content, said Instagram head Adam Mosseri.

“Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve,” he said.

A new feature is product tags that will allow you to drive traffic to a brand or product.

Also, original content creators will get a better ranking.

The Verge reported that this is essentially an effort to get people to stop sharing TikToks to Reels.

The changes are going to cause problems for aggregator accounts.

Google’s Retail Search for Your Store

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A new tool for e-commerce websites called Retail Search allows store owners to use the Google search engine and recommendations to increase conversions.

According to Google, the tool is meant to decrease search abandonment and enhance shopping by making it easier to search for products with an image.

Reccomendations generated by AI can produce better search results and recommendations from even general searches.

The user interface is easy and quick to to get started, enabling you to monitor performance, integrate data by connecting to tools like Google Analytics 360, Tag Manager, Merchant Center, Cloud Storage, and BigQuery.

For example, Google reports that IKEA Retail increased its global average order value online by 2% using AI recommendations.

Albert Bertilsson, head of engineering – Edge at IKEA Retail (Ingka Group) said: “With more personalized and real-time recommendations available we saw great success. We were able to increase the number of relevant recommendations displayed on a page by +400%.”

Online Fashion Resale Market is Growing

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Various companies, including Another Tomorrow, Cuyana, Moda Operandi, Target, and Urban Outfitters, have launched online resale programs such as Trove Recommerce and luxury bag and accessories reseller Rebag.

According to a report by Business Insider, on April 22, lululemon athletic is expanding its Like New trade-in program nationwide.

According to Insider Intelligence/eMarketer, Reselling is gaining steam with sales growth this year – compared to last – up 46.6% and is projected to reach $15.50 billion.

Digital fashion resale sales are projected to reach $19.95 billion in 2023 and 25.03 billion in 2024.

According to a 2021 MaCher survey, 49.6% of millennials, 38.4% of Gen Z, and 36.7% of Gen X shoppers consider sustainability when shopping for beauty, clothes, and travel.

Companies that thrive in reselling can demonstrate to consumers that their products are of high quality.

Amazon to Charge Sellers an Extra 5% for Fuel and Inflation

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Sellers who use Fulfillment by Amazon (FBA) will be charged an extra 5% because of the rise in shipping and fuel prices.

Starting on April 28, Amazon will add a surcharge for using its shipping and warehouse services. However, the surcharge is not permanent and is “a mechanism broadly used across supply chain providers,” Amazon stated in a message to sellers and which was shared with Reuters.

Amazon stated in the message: “We have experienced significant cost increases and absorbed them, wherever possible, to reduce the impact on our selling partners. In 2022, we expected a return to normalcy as COVID-19 restrictions around the world eased, but fuel and inflation have presented further challenges.”

For now, the surcharge is only applicable in the United States.

Ecomhunt Trending Product Recommendation РThis Home D̩cor Product Is Going Viral On Facebook

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Ecomhunt Trending Product Recommendation - This Home Décor Product Is Going Viral On Facebook
Ecomhunt Trending Product Recommendation - This Home Décor Product Is Going Viral On Facebook

If you’re looking for a great Home Décor product to sell right now, then make sure to check out this Bohemian LED Lamp!

This product is getting a lot of engagement on Facebook and it’s only a matter of time before it goes really VIRAL.

Don’t miss out on this product! Prepare some ads and start selling it now to make some bank too.

The best part about this product is that it can also fit as a Garden Decoration product, which means the total target audience for this product is absolutely HUGE

And as for the ads, you don’t have to invest too much in order to sell this product. WHY?

You’ll have to read the article to really know what I mean 😉

As always, you’ll get a full ad and store review for this product + some really useful tips & tricks to make it easier for you to dropship this product.

Enjoy.

find winning products to dropship

The Product

Ecomhunt bohemian led lamp

This week’s trending product is this beautiful Bohemian LED Lamp which gives any room in the house an amazing look.

This product was added to Ecomhunt less than 24 hours ago, and since then the original Facebook ad has gained almost 300 likes.

Facebook ad Engagement when it was first added to Ecomhunt:

Bohemian led lamp engagement on Ecomhunt

Current engagement on Facebook after less than 24 hours:

bohemian led lamp facebook ad engagement

As you can see, so far this product is doing really well on Facebook. People are commenting, tagging their friends, and most importantly buying it for themselves.

We also have plenty of material we can use for our ads and product page, so we’re basically covered with everything we need to make this product work.

This product looks like a REAL winner so don’t sleep on it and launch your ads once you finish reading this article.

The Ad

bohemian led lamp facebook photo ad

They’re not using video ads to sell this product on Facebook. This product is gorgeous and it’s easy to understand what it does, so they went with photo ads and looks like they’re doing well.

If you’re in a hurry to test this product, then you can also go with simple photo ads just like they did(just don’t copy the same thing!).

By the way, this is what I that you don’t have to invest too much into the ad in order to make sales.

Now if you want to really invest into your ad creatives, then I suggest testing both video ads & photo ads. I think that a video ad can truly show the beauty of this lamp and make more people interested in it.

I may be wrong here but I honestly think you should give a video ad a try here.

Other than that, I have nothing bad to say about the photo ad or the ad copy. Photos are high quality and their ad copy is pretty standard so I don’t see any mistakes.

Let’s check out their ad library:

bohemian led lamp facebook ad library

They don’t have any video ads running for this product and the only new thing I saw was this carousel ad which is probably a retargeting ad.

And as always, checking out the ad library pays off because there’s another cool product there that you can dropship.

Always check the ad library – it can really pay off!

The Store

bohemian led lamp shopify store

Overall, I really like the design and the colors they have used on their store. A clean design with a good color choice, and normal looking and readable fonts.

The only problem I have design wise is with their logo. I personally have no problem with text logos but this one specifically is a bit weak.

You can easily upgrade this logo and make something that will look much better.

Product description:

bohemian led lamp product description

The description is a bit too weird to my taste…

It looks like a mix of random product features with auto-translated Chinese to English text, followed by real customer reviews including some photos.

Not a big fan of this product description and I think a much better job can be done here.

If you’re looking for better product description examples, then check out my previous product review articles and you’ll definitely find a good example.

At least they have some kind of guarantee at the end which is nice.

Reviews:

bohemian led lamp product reviews

They don’t have the standard product review section everyone is used to see, and instead they put a couple of customer reviews into the description.

Unfortunately, a few photo reviews in the description just isn’t enough and some of your customers might not understand that these are actually reviews.

Always add a review section to your product page and import review from Aliexpress or whatever marketplace you like. In this case, there are enough text & photo reviews on Aliexpress for us to import.

bohemian led lamp aliexpress reviews

All you need is to download a product review app from Shopify, install it on your store, and everything else is automatic. A few mouse clicks and you have a great looking review section filled with real customer photos.

Real product reviews add trust to any store and this increases the conversion rate as there will be more customers trusting you enough to buy your products.

You May Also Like product suggestions section:

you may also like product suggestion section on a shopify store

I’m not a big fan of these automatic product suggestion, although this time at least the suggested products have some sort of connection to the product they’re originally selling.

I don’t like these product suggestions because they move the customer away from the product you’re currently selling.

Instead of moving to the checkout page, the customer might click on one of the suggestions and start exploring other products non-stop.

Eventually not buying a thing and only wasting time…

I prefer keeping my customers focused on the product I’m currently selling and closing the deal as fast as possible. I can always sell them other stuff later.

You see, we’re not Amazon – The chances a customer will enter our store and add a bunch of random products to his cart and purchase them is REALLY low.

That’s why it’s better for us dropshippers to keep our customers attention on the product we’re currently advertising. At least this way we’ll have a chance to get some sales and profit.

Checkout

Checkout page bohemian led lamp

A pretty standard one-page checkout with regular shipping prices and some “tricks” to get a customer pay a bit more for a “faster” shipping.

If you offer multiple shipping options, at least let people know the difference between each plan. Don’t put the customer in a situation where he has to guess your shipping times.

Instead let him know both on the product page AND on the checkout page about your shipping times for every available shipping option.

The phone number field isn’t optional and this means customers can’t pay without giving their real phone number.

Now this isn’t a mistake but I prefer keeping the phone number field always optional. Some customer don’t like giving their phone number and you can lose sales over that little thing.

On top of that, if you don’t plan to use SMS marketing then a phone number isn’t really needed. Make sure to set it up as optional in Shopify’s Checkout settings.

Other than these two issues, everything else on the checkout page looks fine to me.

Selling Strategy

Product cost on Aliexpress is about $20 including shipping. It isn’t the cheapest one but it’s good looking enough to price it for at least $39.99 or maybe even $49.99.

If I were selling this product, then a price tag of $49.99 + Free Shipping is pretty fair. You have good looking photos you can use to make this lamp seem like a premium product.

On top of that, I recommend applying quantity discounts as I saw a couple of comments from people on Facebook that said they bought 2 or more pieces.

Just make sure to give a good discount for each additional piece you sell – Start from 10% or even 15% and jump by 5% on every piece added to the cart.

To Sum It Up

This product has the potential to really explode on Facebook and make the dropshipper selling it richer.

If you followed my product review, you can see there are still a lot of stuff you can fix/upgrade to easily get more sales than the original dropshipper that sells this product.

This is your opportunity to take this product, prepare some good looking ads, implement all the tips mentioned in this article, and start making some sales.

If you have questions, feel free to ask me in the comments.

Good Luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

TikTok is the Favorite Social Media App Among Teens

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TikTok is the favorite media platform for the first time among teens with a 33% share compared to Snapchat with 31% and Instagram with 22%.

According to Piper Sandler’s “Taking Stock With Teens” survey, teens spend 30% of their daily video consumption on YouTube.

The 43rd semi-annual survey was conducted from February 16 to March 22.

Teen girls led in increased spending, with the top niches being clothing +15% and footwear +16%.

Beauty products, including cosmetics, skincare, and fragrance, were up 10% this year compared to the previous one. Fragrance led with +33%.

According to the survey, 60% of females read ingredients on beauty products and 88% would pay more for “clean,” and 58% would pay more for “science-backed.”

Apple Pay was the top payment app as 87% of teens in the survey say they use an iPhone.

The top buy now pay later (BNPL) platform is PayPal “Pay in 4,” followed by SQ’s Afterpay.

In terms of favorite e-commerce websites, 53% of teens chose Amazon, but its share decreased from 47% to 35%.

Wedding Niche is Booming

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Weddings are trending this year as couples that postponed their weddings because of the coronavirus pandemic are now making it official.

According to a study by The Knot Worldwide, as many as 2.6 million weddings are expected in 2022.

Jewelry and other related product niches could be attractive markets to target.

Interestingly, 75% of couples used a digital wedding planning platform like The Knot, and 84% created a wedding website to share details with guests.

According to the report, summer and fall are the most popular times to get married, and December is the most popular month for engagements.