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Influencer Marketing on the Rise with TikTok

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The influencer marketing blitz by TikTok is nothing short of remarkable, reports Insider Intelligence/eMarketer.

In 2019, the app accounted for 2.3% of all spending on creator campaigns in the United States. TikTok’s market share will surpass Facebook’s 14.8% this year. Instagram will maintain its lead with 44.7%.

Insider Intelligence/eMarketer

TikTok ad revenues in the United States will surpass $6 billion this year, according to the report and by the end of 2024, they will have surpassed $11 billion. Instagram’s numbers are far higher: close to $30 billion this year and over $40 billion in 2024. Nonetheless, TikTok will continue encroaching on its competitor’s territory as TikTok becomes more shoppable.

Trust in social media declines in 2022

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Trust in social media platforms is declining this year, according to an Insider Intelligence/eMarketer reporter.

Instagram is leading the list in declining social media platforms with a 5.9% drop compared to last year. Linkedin is next with a decline in trust of 5.8%.

Popular social media giants such as Facebook dropped by 5.1%, Twitter by 4.8%, and TikTok by 3.8%.

Insider Intelligence/emarketer

According to a survey of 16 to 40-year-olds, members of the Gen Z and Millennial generations are active consumers of news and information, their trust in the press is low, many are suffering from digital fatigue, and they are concerned about disinformation in both traditional and social media.

The New Media Insight Project study found that “most continue to rely on social media more heavily as a pathway to news; 91% get news there at least weekly.”

Which is The Best Dropshipping ecommerce Platform? Shopify vs Woocommerce

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When it comes to dropshipping, one of the first decisions you’ll need to make is choosing a platform to build your online store.

There are a variety of options to choose from, and if you’re just starting out it can be quite daunting.

In this article we’ll be comparing two of the most popular ecommerce platforms: Shopify and Woocommerce.

To help you choose which one is best for your dropshipping business.

So what is the difference between Shopify and woocommerce? 

generally speaking,

Shopify is a platform that offers everything you need to build an online store.

It has many built in tools that handle all the technical aspects of your business so you don’t have to. 

such tools are integrated payment processing, templates, SEO and marketing tools, email marketing and so on.

Woocommerce is an ecommerce platform built on word press as a free plugin.

you can create and manage an online store and it is highly flexible with a lot of customization options. 

It has SEO features from WordPress, and others such as inventory and tax management, flexible and secure payments.

We’ll be comparing each of these features side by side:

  • Price
  • Easy of use
  • dropshipping integration
  • Scalability

price

Shopify has 3 price plans. 

  • Basic plan for $29 per month
  • Shopify plan for $79 per month
  • Advanced plan for $299 per month

All of the plans include: online store, unlimited products, free SSL certificate, unlimited contacts, abandoned cart recovery and more.

In addition to any of these plans you’ll need to pay monthly fees and transaction fees for each and every order. 

The Shopify payments cost 2.9% + 30 cents per transaction for the basic plan. And for the advanced plan you get the lowest transaction fees – 2.4% + 30 cents per transaction. 

If you’re using other payment gateways, a 2% fee will be charged on every transaction for the basic plan,

but only 0.5% fee for the Advanced plan.

Woocommerce is available as a free plugin, so you can download and install it for free.

The prices are varied between different hosting providers.

 In terms of transaction fees, Woocommerce doesn’t charge any of your sales.

Easy of use

Shopify takes care of all the technical aspects of managing an online store, so there’s no need in installing added softwares, and there’s no need to know how to code.

There is a large variety of features and themes to choose from, but it is limited since you can only use the tools provided by Shopify and their extensions apps.

https://bsscommerce.com/shopify/best-shopify-theme-for-custom-products/

Shopify has a clean straightforward interface.

Using the menu on the left side you get access to features and content that you can edit or customize. 

With the drag and drop interface you can edit page templates and manage your product pages, sales, and inventory. 

With Woocommerce there’s a lot of things you’ll need to take care of by yourself.

you’ll need to install many plugins to manage, secure and everything else that is needed for your website to work smoothly.

Although it might sound tiring, and does require more effort and experience,

 with plugins you have endless flexibility abilities.

 You get full control over how you want your website to look and function.

 While Woocommerce has a familiar interface that can ease the setting up and management process, It does not have a built-in drag & drop design builder.

You can however purchase WordPress page builders.

dropshipping integration  

Shopify has a variety of dropshipping integration apps on its app store. 

These apps are a must have in order to find reliable suppliers from the US, UK or China.

This is important so you can provide high-quality products at your store.

keep in mind that each supplier/marketplace has their own charging policies.

 

Overall, Shopify’s dropshipping app library is truly the most impressive, with over 200 apps, providing a thorough catalog of dropshipping suppliers.

Woocommerce marketplace offers many dropshipping plugins.

These plugins allow you to import thousands of products from dropshipping marketplaces. 

You can also add a third-party dropshipping plugin for better product management and customer support.

 

Of course, each plugin will have different prices. Depending on the supplier you might have other fees and charges.

Altogether, Woocommerce plugins provide a lot more flexibility to your dropshipping business.

Scalability

One of the most important aspects of an ecommerce platform is to be able to maintain the same page speed and performance while your website traffic continues to grow.

Shopify  has the ability to keep up the fast speed and page performance as your business grows,

as long as you upgrade to the suitable plan for the amount of traffic and orders of your store. 

And that’s all there is to it-

As long as you upgrade your Shopify plan everything else is taken care of.

The Shopify Plus Plan has also enterprise services that offer:

  • Automate processes 
  • fraud prevention
  • Sell in multiple currencies on a single store
  • localize your content across expansion stores
  • Manage staff access and permissions

Woocommerce hosting plan is not sufficient for handling traffic growth. Like everything else, installing plugins are required to manage your store growth.

Like was mentioned before, there are a lot of options for what resources you’ll want to use and all are under your control.

However, the full control over managing your store comes with a price – and the Woocommerce hosting costs will increase.

conclusion 

one of the things that would determine which platform of the two will be most fitting for your dropshipping business – 

is mainly… your expertise level 

OR

how willing you are to hassle and learn.

why do I say that?

Because the main thing that differentiates Shopify and Woocommerce are how easy they are to use.

Between the two, Shopify is easier to use and a lot more beginner friendly.

But it can be limiting since the only tools you can use are what they offer – which is for most cases, more than enough.

especially if you’re just starting out. 

Other advantages for using Shopify are Built-in marketing and CMS tools, Fast-loading speed, 24/7 customer support team, and access to major dropshipping suppliers.

The disadvantages are limited SEO functions and less customization options. 

Woocommerce seems like the fitting option for advanced dropshippers or for newbies that are looking for a more affordable option for starting out.

Built-in SEO features, multiple dropshipping plugins, easy to import and manage dropshipping  products are a few of the profits of managing a dropshipping business with Woocommerce.

The fact that this platform is highly flexible and can be adapted to different types of online shops, does come with the downside of having to learn how to manage your online store. 

And as your business scales up the more effort it will take to optimize your website.

With that being said,

If you want to have 100% freedom and control over your store without being limited, Woocommerce will be the better choice for you. 

If a straight- forward, hassle free platform is what you’re digging –

Shopify is the answer you’ve been looking for.

In-game advertising is strong this year.

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Sony has bought Savage Games, a European mobile game developer, increasing its presence beyond gaming consoles to mobile devices.

This year, there has been an explosion of interest in in-game advertising, which has caught the attention of large publishers, reported Insider Intelligence/eMarketer.

Mobile gaming ad revenues in the United States will reach $6.26 billion this year and $7.87 billion by 2024.

Insider Intelligence/eMarketer

Revenues from mobile gaming declined 10% year on year in Q1, and this trend has continued throughout the summer, according to the report. However, despite a minor decline due to inflation and recession fears, Sensor Tower predicts that mobile gaming expenditure will reach $117 billion by 2026.

5 HOT Winning Products You Should Sell This Christmas 2022 – Including Targeting Suggestions, Selling Strategies, And Professional Tips To Take Your Christmas Sales To The Next Level!

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5 HOT Winning Products You Should Sell This Christmas 2022 - Including Targeting Suggestions, Selling Strategies, And Professional Tips To Take Your Christmas Sales To The Next Level!
5 HOT Winning Products You Should Sell This Christmas 2022 - Including Targeting Suggestions, Selling Strategies, And Professional Tips To Take Your Christmas Sales To The Next Level!

If you’re looking for Winning Products to sell this Christmas 2022, then make sure to check out our hottest product recommendations!

But Daniel, Aren’t you a bit too early for Christmas product recommendations? No, I’m not!

Christmas is the most wonderful time of the year and it’s also the biggest selling event ever, so you have to prepare beforehand if you want to make some crazy sales.

Now’s the best time to start preparing your ads and doing some research, so when the time comes you can launch your ads and wait for the sales to roll in!

In this article, you’ll find not only product recommendations but also targeting suggestions, selling strategies, and a lot more.

Make sure to read the whole article to not miss something that could’ve skyrocketed your sales.

Enjoy.

find winning products to dropship

1. DIY Christmas Tree Kit For The Whole Family

diy christmas tree winning product on ecomhunt

This first product on our list is this awesome DIY Christmas Tree Kit which is perfect for children. Spending time with the kids this Christmas just became more fun ?

The cost of this DIY Christmas tree kit on Aliexpress is about $8, and it comes with a free shipping.

DIY Christmas Tree on Aliexpress

You can easily sell this product for $29.99 or even $34.99 + Free Shipping and get a nice $20+ profit back.

When this product was first posted on Ecomhunt 4 days ago, it had “only” 400+ likes and 30 comments

diy christmas tree ecomhunt engagement

But it looks like it is picking up quite fast because it already crossed 3k likes and received over 363 comments!!

diy christmas tree facebook ad engagement

As I already said, you can start selling Christmas products starting early September and get some good sales going before other Dropshippers join the party.

So don’t sit out on this product and start selling it right now!

Targeting:

You can target people who like Christmas related interests, but I think the best option will be to start from parents with small kids and focus most of your budget on them.

targeting parents of small children on Facebook

Especially when it’s so EASY to target them with the help of Facebook’s Demographics. Tell a story in your ad about the importance of spending time with your kids, and you will have sales going for you in no time!

And once you get steady sales, you can start by expanding and using different interests to really scale it up.

Pro tip:

Use quantity discounts when selling this product and offer a nice discount(at least 10%) for the second product, and an extra 5% discount for each additional unit.

I can see parents picking up more than just one DIY kit so there’s a lot more profit to be made if you offer a good deal for your customers.

2. Warm Winter Boots For Women

Womens warm winter boots aliexpress

Winter shoes, especially the ones for Women, are trending every Christmas year after year. With the right ad, these shoes can be the game changer that will take your Dropshipping business to the next level!

And it doesn’t have to be the same product as shown here… Feel free to look for different styles on Aliexpress and maybe you’ll find something much better.

Or you can always use Ecomhunt Adam which recommends the hottest products to sell from Aliexpress:

Ecomhunt Adam

Type Winter Shoes in the search bar, play a bit with our smart filters, and maybe you’ll find your next Winning Product this Christmas!

Selling strategy:

warm winter shoes for women aliexpress.jpg

The shoes cost on Aliexpress is about $18 with Free Shipping. You can price these shoes for at least $39.99 or even $49.99 with Free Shipping included and get a really nice profit back.

As for bundles and upsells, I recommend avoiding them unless you have a REALLY good product you can offer with these shoes. It’s best to close the sale as fast as possible without letting your customers explore too much on your store.

Women tend to be more picky so if you show them more products you sell on your store, you may just lose a sale because of that…

Always remember that you are NOT Amazon – Get the sale as fast as possible, and without any middle interruptions to keep your checkout flow fast and simple.

And only when the money is already in your pocket, you can try and sell your customers other stuff using email marketing or with retargeting ads.

Targeting:

winter boots targeting women facebook ads

Unfortunately for this product you will have to try at least a few interest combinations till you hit the one that converts the best. You can try fashion interests like popular brands Women love or just by using general interests like “Clothing”.

In the example above, I went on a bit different path and chose clothing interests that are more related to Winter and layered it down with Shoes + Boot Interests.

I think this is the fastest way to find Women who are actually preparing on buying warm shoes this Winter so there’s a good chance the audience inside these interests will respond well to your ad.

3. Warm Winter Pet Bed

Warm winter pet bed winning product on Ecomhunt

As a cat owner, there’s no chance this list won’t have at least one pet product recommendation! And with the right ad, this Warm Winter Pet Bed is definitely going to be a best seller this Christmas ?

Suitable for both cats and average sized dogs, this pet bed will keep our fur friends warm and happy this Winter. This product was a best seller last year, and with a fresh ad it can surely make a good comeback this year as well!

If you want to make this product to make sales this year, you’ll have to create a fresh new ad. If you just copy the same ad that was posted in the past, it won’t really work.

So if you decide to test this product, now’s the time to work on finding fresh footage to create a stunning video ad that will blow up your target audience’s mind!

And there are plenty of ways you can do that:

  1. You can contact the sellers on Aliexpress and ask for additional videos/pictures and make a fresh video ad from it.
  2. You can order the product yourself and film a quick ad using your mobile phone(Yes, simple mobile phone ad can work really well!)
  3. Send this product to some random Fiverr guy/girl and ask them to do a product review of this product. This method always works and the engagement on these type of videos are always high.
  4. And more…

So just don’t be lazy and make some effort to put out a great looking video ad for your target audience.

Selling strategy:

warm winter pet bed on Aliexpress

Depending on the size, this product costs between $13 and $26 with Free Worldwide Shipping. Now when selling this product, I recommend sticking to only 2 sizes.

I think that the Small & Medium sizes are way too small even for cats, so offer only the Large & Extra Large options. Even if it’s a bit too big, this won’t be as bad as ordering a size where the pet just won’t fit.

The price for the Large pet bed is $20 and you can sell it for $39.99 or even $44.99 and the Large option can be sold for $49.99. This will give you enough room to make a good profit and to keep the the retail price reasonable for your customers.

Another “issue” is that there are too many color options which we absolutely don’t need – Offer up to 4 options and that’s it!

We want our customers to choose fast the style they like and move on to the checkout page. Anymore styles will just slow down the checkout process and we don’t want that to happen.

You can also offer quantity discounts just in case if a customer needs more than one pet bed(highly likely). Just make sure to give a good discount, one that will actually tempt your customers to get more than one piece, and you’ll be making much more money for each sale.

Targeting:

cat targeting on facebook ads.jpg

Targeting pet owners is quite simple on Facebook because there are plenty of really good interests we can use such as pet food companies that only pet owners will actually like(see picture above).

If I were to sell this product, I would go first with cat owners and see how it goes. I think this product is more suitable for cats than dogs, but it’s totally my own opinion here.

You can try and target small dog breeds to see if this product will interest the dog owners as much as the cat owners.

4. Women’s 3 Piece Winter Scarf Set

Women's 3 piece scarf set winning product on Ecomhunt

This Women’s 3-piece scarf set was a HUGE winner last Winter and it really exploded during Christmas. And one of the most viral ad for this product was a simple photo and nothing more than that.

The product sold like crazy with just a photo ad – This shows you just how loved this product was last year and the potential it has this Christmas 2022!

But before you jump on this product, make sure to search on Aliexpress for some other styles. There’s a chance you’ll find a much better version than this one, and this will make it much easier for you to sell ?

winter scarfs for women on Aliexpress

You can even try looking for Men’s scarfs and see if you find something worth to dropship.

As for the price, try to sell the scarf of your choice for a price that will leave you at least $20 of pure profit. There are some really great looking scarfs like the Bunny one which can easily sell for $40, $50, and maybe even more than that.

Targeting:

young women interested in fashion targeting with Facebook ads

In my opinion, the best targeting option will be young women(20~35) who like big fashion brands such as Zara, H&M, and others.

It’s hard for me to see older Women wearing a cute bunny shaped scarf, so it’s best to focus a big portion of your budget on a younger audience.

Later, if everything goes well, you can try expanding your target audience by targeting older women just to see how they respond.

5. Women’s Thermal Winter Socks

women's warm winter socks

If you’ve been following last year’s trending products, you probably noticed that one product that the whole Dropshipping community jumped on.

That product was Women’s warm leggings and some Dropshippers made a killing selling these!

warm leggings on Aliexpress

And now this year comes the turn of the warm winter socks which can be a real hit if you market it correctly.

And the best thing about this product is that you don’t need a fancy video ad to start getting sales. A photo ad is more than enough, same as with the warm leggings which were able to go viral with just photo ads.

Note:

I’m not saying you should discard video ads and go with just photo ads for this product… It’s just that if you don’t want to waste time and start away you can do it with a couple of photo ads and see how it works for you.

Once you have the photo ad running, you can work on your video ad to test it later once it’s finished.

Selling strategy:

This product is quite cheap but it solves a big problem for many women(especially the older ones). It’s an absolute must to show this product as a SUPER PREMIUM one to charge the maximum possible from your customers.

I would even go and advise you to open a one-product store and fake brand these socks to make them much more desirable. With that, you can charge $24.99 + Free Shipping and get sales without any issue.

And with this price you can offer very generous quantity discounts which will help you make even more money.

Targeting:

warm winter socks targeting with Facebook ads

Older women suffer more from the Cold so it’s quite logical to try out them first before targeting the younger ones. I would say a 60%-40% budget split, or even a 70%-30% towards older women and the rest towards young women.

As for the interests, I suggest using some winter clothing interests like the ones you see in the picture above. Big fashion brands are also an option so feel free to try them too.

To Sum It Up

You can’t go wrong with these products – Some of them are already proven to sell from last year, and others are just exactly what people are looking for to make Christmas more magical 🙂

There’s still time for Christmas but it isn’t that far away…

Start preparing right now so you can make Christmas 2022 your best one yet!

If you have questions, feel free to ask me in the comments.

Good Luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

The Most Popular UK E-Commerce Payment Methods

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As the UK’s cost of living problem feeds worries that retailers are passing fees onto customers by raising prices, card fees will continue to be a hot topic.

According to a report by Insider Intelligence/eMarketer, growing competition is unlikely to drive card networks to raise prices. According to the British Retail Consortium, Visa and Mastercard account for 99% of all card transactions in the UK.

The EU caps the costs networks can charge merchants for card payments, yet networks raised prices immediately after the UK exited the EU.

The most used payment methods in the UK in 2021 were digital/mobile wallets (32%), credit/charge cards (27%), and debit cards (24%).

Insider Intelligence/eMarketer

The next most popular payment methods were bank transfer (7%) and buy now, pay later (6%).

Last year, cross-border fees for debit card transactions increased from 0.2% to 1.15% and for credit card transactions from 0.3% to 1.5% for both Visa and Mastercard.

Shopify Ranks the Top 10 Social Media Platforms for E-commerce

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The internet purchasing experience has evolved. Customers no longer find a product and then go to a retailer’s website to buy it. Social media is helping to bridge the gap between the two behaviors.

“Social networks have evolved from photo-sharing sites to purchasing platforms. Over a quarter of people have used social media to find products to buy. Another 38% have used a social media app to make a purchase,” notes Shopify in a blog post.

Shopify lists the 10 biggest social commerce platforms:

  1. Instagram
  2. Facebook
  3. Pinterest
  4. Snapchat
  5. TikTok
  6. Twitter
  7. Twitch
  8. Taggshop
  9. WeChat
  10. YouTube 

These social commerce platforms allow users to take specific actions to facilitate purchases. Some social media networks, such as Instagram and Facebook, allow users to purchase directly from the platform.

You can also create content that persuades consumers to buy or remove obstacles to purchase by allowing customers to view, browse, and buy without leaving the app.

In addition, according to the blog, more than half of US consumers have already made a purchase using a social media or live stream video site.

Further, social media helps draw in mobile shoppers.

Congested Ports Threaten Fall, holiday shipments

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Although shipping costs are declining, delays still occur due to labor shortages at important European ports, which disrupts global supply chains, The Wall Street Journal reported.

When commodities shipped by sea were delayed, and transportation costs rose as a result of the pandemic shock, supply networks never fully recovered.

Europe’s ports are backed up because dockworkers are on strike or on vacation, and there is an overall lack of truck drivers. In addition, due to a lack of storage space and rail capacity in the US, boxes are left at ports for an excessive amount of time.

“Ships are still a gamble not worth taking. We are flying in our entire winter collection to make sure it arrives before Christmas,” Abbie Durkin, the owner of Palmer & Purchase, a women’s clothing and accessories boutique with stores in New York, told The Wall Street Journal.

Shopify for Wine Now Live in US Market

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Shopify is now the all-in-one commerce platform for winemakers and retailers to help you sell your wine.

The wine industry is embracing new technical sales channels, such as social media, NFTs, and B2B. Shopify for Wine is designed as an all-in-one destination to run your business online and in person, according to the description on Shopify.

The DRINKS app simplifies compliance by providing age verification, real-time tax calculation, and state reporting.

With Shopify POS, you can manage orders, inventory, and insights from your online store and tasting room—as well as anyplace else you wish to sell—on a single platform.

“By relying on selling directly to buyers through tasting room purchases upon visits at wineries and traditional wine clubs, this narrow way of selling too often requires either a visit or commitment to something on a fixed term,” stated Shopify on its blog.

How do Users from Around the World Shop on TikTok?

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A TikTok Commerce study provides crucial data and insights for understanding the TikTok ecosystem, allowing marketers to zero in on chances to cultivate communities that will form meaningful connections with their products.

The TikTok Commerce 2022 Report by Insider Intelligence describes social shopping trends on the network, the significance of creators in generating revenue both on and off the site, and successful 2022 business tactics.

TikTok is now the go-to platform for new fashion trends in retail, thanks to its robust algorithm and cultural relevance. However, brands must build their social commerce strategy around producing content intended first and foremost for entertainment and only secondarily for sales to succeed on TikTok.

Insider Intelligence/eMarketer

According to the data provided by Bazaarvoice, over 70% of shoppers on TikTok buy after stumbling across something in their feed or Stories.

Another 58.2% of consumers use it for shopping inspiration and 47.9% for gathering product information.

A considerable number of consumers, 44.7%, shop based on paid influencer recommendations.

Also, 39.1% of consumers are actively shopping on their feed and Stories.