Home Blog Page 42

10 Free Keyword Tools

0

There are ways besides using Google Keyword Planner to research keywords.

Here are 10 free ways to enhance your SEO research, according to Ahrefs.

  1. Google Trends
  2. Keyword Generator
  3. Keyword Sheeter
  4. Answer the Public
  5. Keyword Surfer
  6. Keyworddit
  7. Google Search Console
  8. Questiondb
  9. Bulk Keyword Generator
  10. Google

Ahrefs’ Keyword Generator allows you to find up to 150 keyword ideas from over 170 countries. You can also find keyword ideas for Bing, YouTube, and Amazon.

Keyword Sheeter uses autocomplete suggestions from Google.

Answer the Public finds questions and comparisons answer who, what, why m where, how, which, when, and is. You enter one or two words and let the program find various ideas.

Keyword Surfer is a Chrome extension that shows estimated monthly search volumes for Google searches.

Keyworddit gets ideas from Reddit.

Google Search Console tracks a website’s organic search and keywords that are ranking for.

Questiondb finds questions people are asking about a keyword.

Bulk Keyword Generator is a tool that shows you local SEO by industry type and location.

HOW TO INCREASE YOUR ONLINE STORE’S AVERAGE ORDER VALUE (AOV)

0

Online retailers tend to focus a lot on traffic and not so much about other parameters such as the Average Order Value. 

You can get a lot of customers to your store, and spend a lot of resources on marketing and such. But if the customers end up only with small purchases then a lot of your efforts go to waste. 

That is why AOV plays an important role in increasing your revenue and profits.

In this post we’ll go over:

Discover thousands of winning products on Ecomhunt

What is AOV?

The average order value (AOV) is the average amount of money a customer spends on an order in your online store. 

The formula is very simple:

Total revenue divided by the Total amount of orders = Average order value

So as an example, if you made $5000 in total from 100 orders then the average amount each customer spends per purchase would be $50. 

If you have a Shopify store you can find these metrics in your customer reports.

The importance of AOV

AOV can help you assess the performance of your retail store, as well as understand the behavior of your customers.

What type of marketing strategies you apply or how you price your products can all affect how much customers are spending on each order.

That’s why it’s important to use such metrics in order to find, based on your customers and their shopping habits, which strategy would work the best for increasing sales revenue and profit margins. 

The general idea here is using AOV to make more money out of customers you already have, instead of focusing only about obtaining new customers. 

Such methods for increasing AOV are upsells, offering free shipping, emails, and loyalty programs(which we’ll go into some of them in more detail later).  

How to increase AOV?

There are many ways for improving AOV results. We decided to go into detail and inform you with everything there is to know about 2 main tactics. So there is no need for you to further research.

Later on we’ll also go over different apps that are used to implement those tactics.

1. Upselling & Bundling

Upselling, cross-selling, and bundling are all similar methods to convince customers to buy more products, or choose more expensive products. 

These types of products need to be in accordance with the customer’s wants and needs, and should come after the customer has made a decision on the product they’re interested in buying. 

Upselling:

Upselling is suggesting to customers an additional product(s) they might be interested in buying.

Of course the suggestion should make sense to the customers, letting them know the additional product will come with an extra discount. 

Decide whether the upsell appears before the actual payment or right after that – My personal suggestion is to show the upsell right after the purchase, when the customer already warmed up. 

Bundling:

Create a package that includes a number of complementary items, offering the ultimate all in one solution.

It is recommended that the added items will be sold at a discount in the package, so that customers will be more inclined to buy it. This is a great strategy for selling more products and increasing your average order value.

Bundles
source: https://www.convertcart.com/blog/product-bundling-examples

You can also provide a customizable package where customers have the freedom to choose which products they prefer to be included in their package.

Always make sure the products actually go well together and that they genuinely provide customers a better experience or more value for their initial choice.

More tips about upsells:

Don’t overdo it. Recommendations should be where it is relevant, but too much can feel like you are trying too hard and that it’s not as genuine.

Really make sure the products you are choosing to suggest pair well together, and let the customers know the added value they’ll get from purchasing that additional item. 

Offer affordable upsells – Customers are less likely to consider adding another high value item to their purchase if they didn’t plan on it. Offering cheaper addons, something that is significantly cheaper than their chosen product, is far more convincing and effective.

For example: Investing in a screen protector is nothing compared to the cost of a smartphone. But because it is so essential and much cheaper almost any customer will buy it. 

2. Emails

Email marketing is super effective in creating a connection with your customers.

Like was said previously, there are many tactics for improving AOV but most of them have one thing in common(which is they are mostly put into practice via email).

With emails you have a direct way to reach your audience and make them buy more. 

Here are a few ways to grow your AOV with email marketing:

Personalized recommendations:

If you analyze your customers browsing behavior, you can find which type of products they are most interested in.

Once you start recommending those products by emailing them to the customers, you’ll be increasing the chances of getting more purchases and ultimately increasing your AOV.

Here’s a great example of an email I got from Amazon after browsing on their website for hair towels:

Amazon personalized email marketing

It’s important the customer gets the feeling that these products were hand-picked especially for them. This deepens their relationship with your store and will show your customers that you truly care.

More so, according to research, it is found that brands using personalization generate 40% more revenue than those that don’t.

Abandoned Cart Emails:

This scenario is familiar to all of us, we start shopping online and filling the cart with products we like. Then for one reason or another, we leave the cart without checking out.

When a customer has left an item in your cart, an opportunity has come to you to remind them of the items they left and increase the likelihood of them purchasing those items.

It is estimated that 7 out of 10 online shoppers will abandon their carts and leave without purchasing in e-commerce stores!

That is why you should keep sending emails and get those buyers back to your store.

Checkout Abandonment recovery emails
source: https://moosend.com/blog/email-marketing-examples/

When you do send abandoned cart emails, make sure to include special discounts, related product recommendations, or a free shipping threshold to encourage customers to keep shopping. 

Another important thing is the timing of the email, don’t wait too long but also don’t be too quick. In general, about 12-24 hours later is usually okay. 

Offer Free Shipping:

Customers nowadays expect free shipping when shopping online. It is reported that 75% of consumers surveyed expect delivery to be free even on orders under $50, and most look into free shipping before they even start shopping.

Free Shipping

Use this to your advantage and let customers know how they can get free shipping using email marketing. 

The most classic way to do so is to create an order minimum for free shipping to your email subscribers and include a few personalized suggested items.

In order to set the right threshold for free shipping, it is important to check your average order value.

You want to set the bar a little higher from the AOV so that customers would choose to purchase more to get free shipping. However setting it too high will not be attainable to most customers and therefore will not increase revenues. 

Shopify Apps for Upsells & Email Marketing

  1. ReConvert Upsell & Cross Sell

Rating: 4.9 with over 3000 reviews 

Reconvert is a Page builder to build thank you pages that convert & upsell.

ReConvert Shopify app

Main features:

  • One click upsell offers.
  • Smart AI-product recommendation engine for personalized offers
  • Product purchase upsell tracking
  • Upsell after checkout page: optimize your thank you page and add upsells, cross sells, bundles, surveys, pop up discounts, upsell product recommendations.
  • Professionally optimized funnel with automatic funnel generator.
  • Quickly build a post-purchase upsell funnel with a professional look & feel that fits your brand.
  • Analytics dashboard to see how post-purchase upsell funnels are performing.
  • Drag and drop thank you page optimization tool. 

All of these features and more are there to help you put upsells into action. It doesn’t require any technical expertise and provides you with any tools you might need.

Pricing:

Free trial for 30 days

ReConvert pricing

Their plans are relatively affordable and differ mainly by the number of orders your store can have. 

2. Omnisend Email Marketing & SMS

Rating: 4.8 and more than 4000 reviews

Omnisend is an Email & SMS marketing platform that helps you drive sales.

Omnisend Shopify app

Main features:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • New subscribers (welcome emails)
  • Customer feedback and product reviews
  • A drag & drop email builder
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Product recommender (up to 8 products)

This app is great for branded email marketing, lots of freedom and features and very easy to use. 

Pricing:

Omnisend pricing

The fact that their free plan includes almost all features is incredibly impressive. 

3. ONE Upsell—Pop Ups—Email Marketing

Rating: 5.0 and over 2000 reviews 

ONE is a platform both for upsells and email marketing, as well as pop ups.

ONE app

Main features:

  • 3,000+ Ready-to-Go Themes
  • One-Click Checkout – Countdown Timer Bar
  • Upsell Bundles – Discounted Upsell Offers
  • Cross Sell – You Might Also Like / Frequently Bought Together
  • AI Recommended Products (Beta)
  • Opt-In – Capture Leads / Birthday / Phone Number / Email Contacts
  • Newsletters – Double Opt-In / Email Validation / Drip Campaigns
  • Automations – Winback / Upsell / Cart Recovery / Thank You Page
  • Abandoned Browse Recovery (Beta)
  •  Loyalty Program
  • Post-Purchase Survey – AI Product Recommendation Quiz
  • Interactive Games – Spin to Win Discounts

Overall this app is more upsell focused so it’s a great choice for users that are interested in an app that combines both. Integrates with many ecommerce platforms. 

Pricing:

A free 30 days trial and a free plan as well. All plans are very affordable.

ONE pricing

Conclusion

The average order value can tell us a lot about our customers, and our mission is to use that information to make our customers buy more and increase the AOV. 

Some strategies work better than others depending on the type of shoppers that are targeted. And learning about your customers can help you decide which strategies are best to use and when. 

In order to help you achieve the best results with as few barriers as possible, we recommended a few apps for your Shopify store, both for email marketing and upselling.

These apps are meant to help your customers discover and buy more products, as well as further engage them with your store and let you learn more about them. 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Build a profitable online store with Ecomhunt

Instagram Allows in App Scheduled Posts and Reels

0

Instagram users with professional accounts can use the mobile app to schedule posts and reels up to 75 days in advance, Instagram announced on Tuesday.

“You’ve been asking for it and we’ve listened! We’re rolling out content scheduling tools right in the Instagram app – so you can choose to schedule a picture, carousel, or Reel up to 75 days in advance,” stated Instagram.

The feature will be rolling out globally in the coming weeks.

Instagram posts could not be scheduled in the app until now, and previously users had to rely on third-party tools or other methods.

You can now schedule Instagram content using only the iOS or Android app. The only restriction is that you must have a professional account.

US Holiday E-commerce Sales Will Rise 2.5%

0

US e-commerce holiday sales will rise by 2.5% this year, compared to 8.6% growth in 2021 and a 33.0% increase in 2020, according to Adobe.

According to Insider Intelligence/eMarketer, while cash-strapped consumers are hesitant to open their wallets, the slowdown is also the result of a cooling effect following the boom of 2020.

Furthermore, Amazon and Walmart pushed demand forward with their October sales events, reducing holiday season e-commerce.

Insider Intelligence/eMarketer

The graph shows how holiday e-commerce spiked in 2020, dropped the following year heavily, and continues to decline into 2022. Holiday sales growth this year has been lower than all years from 2015 until 2021.

YouTube Will Soon Launch a Co-Streaming Feature Called ‘Go Live Together’

0

YouTube is preparing to launch a new feature that will allow select creators to invite a guest to go live with them, according to a blog post by the platform.

“Eligible creators can invite a guest to live stream with them. Using a mobile phone to go live, your live stream feed will show up above your guest’s,” stated Youtube.

You can schedule a live stream with a guest from your computer (via Live Control Room) and then broadcast it from your mobile phone. The company said you can also go live right away from your mobile phone.

YouTube

In addition, YouTube stated, “You can rotate guests on your live stream, though you can only have one guest appear on your live stream at a time.”

Musk Making Big Changes at Twitter

0

In Elon Musk’s first significant update to the social media platform, Twitter updated its app on Saturday and started charging $8 for coveted blue check verification marks.

Twitter said in an iOS update that those who “sign up now” for $7.99 a month will get the blue checkmark next to their user names, “just like the celebrities, companies, and politicians you already follow,” reported Reuters.

According to the iOS notification, other benefits of the update include “half the ads,” the ability to post longer videos to Twitter, and priority ranking for quality content.

“As soon as we confirm it’s working well in the initial set of countries and we have the translation work done, it will roll out worldwide,” Musk tweeted on Saturday.

He also tweeted, “Twitter will soon add ability to attach long-form text to tweets, ending absurdity of notepad screenshots.”

He also said, “fixing search is a top priority.”

The importance of online reviews for Dropshipping businesses

0

Online reviews are one of the first things customers look into when making a purchase. It’s hard to decide whether a product is right for us without getting a feel of it, but we can turn to online reviews for guidance. 

That is why having online reviews for a product is so important, customers need them in order to trust your store and commit to a purchase.

It is estimated that 77% of consumers regularly read reviews when browsing online, and the numbers keep on growing. 

The opinions of previous customers can really influence the decision making process of a new consumer when shopping online. 

source: http://learn.podium.com/rs/841-BRM-380/images/2017-SOOR-Infographic.jpg

If you want to learn more about the role of reviews in your Dropshipping business, keep on reading.

Contents
Find thousands of winning products for your Dropshipping business on Ecomhunt

The Benefits of online reviews

We know that everyone is reading online reviews, but how can reviews actually help your online business? Why is it so essential? 

Let’s go into detail, revealing its irreplaceable power in the ecommerce industry. 

Build trust.

This one is pretty self explanatory. There are many online stores to choose from, and customers are more likely to buy from the stores they are familiar with.

Why? Because they trust those stores the most.

When coming across a new store, there has to be a good enough reason for a customer to trust it.

And that reason would be – its reputation. By reading reviews customers can tell whether this store has a good or bad reputation, and if they are trustworthy to buy from. 

Improve SEO.

Yes, online reviews can get you higher ranking on SERPs – which is a result of improved SEO.

Improve SEO

How does it happen?

Reviews are added content and added keywords, these two things improve visibility on search engines. Plus the potential keywords are the most relevant since it is what customers chose to describe your products/store and what other people will most likely use to look you up online.

Not to mention that as reviews keep adding up so does the content keep getting up to date, which also impacts SEO. This is a zero effort way to drive traffic to your store and increase sales. 

Increase sales.

Customers are much more likely to make a purchase based on consumer reviews rather than product descriptions or other marketing materials. 

Like was mentioned in previous sections, reviews lead to trust, and trust leads to sales.

There’s this sort of encouragement to buy a product when there are useful product reviews available, it gives customers confidence that they’re making a good choice. And we all like making good choices. According to Reevoo, reviews produce an average 18% uplift in sales.

Feedback.

Reviews are feedback, whether positive or negative, they are important for finding out what you should preserve and what to improve. 

Use those reviews to your advantage, take them seriously and address weaker points.

Another part of that is making sure customers feel listened to, and that their complaints contribute to the store’s shopping experience.

How to get reviews

So we know reviews are important, but how can we make sure customers leave them? 

There are a few ways to speed up the process, and encourage customers to leave feedback on their purchase.

This is especially important to do when customers have had a good experience with a product, because that is when they are much less likely to take the time and leave a review.

Customer reviews
Ask.

As straightforward as it is, if you want something just ask for it.

Most customers don’t think about leaving a review unless you directly ask them to. You can do that by leaving an email or a message – just make sure you don’t do that right after they make a purchase so they have time to test the product out. 

Follow up emails are the most common method for asking for reviews. It’s easy and can be automated, and it encourages customers to share their personal experience with a product.

Ali reviews emails

The timing of the email also plays an important role, it largely depends on the type of product, but generally speaking you want to send it after enough time so that the customer has already tried it out, but not too long so that the products are still fresh in their minds.

Asking more than once can also increase the chances of getting reviews, so try different methods at different times. 

Make it easy.

The task of leaving a review requires some sort of effort, and you want to minimize that effort as much as possible. If customers feel like leaving a review will take too long or require too many steps, they won’t do it. 

So make it so easy they can’t find excuses. 

  • Add review submission forms on your website
  • Limit any technical issues
  • Encourage with follow up questions 
  • Make the process as short as possible
  • Walk them through every step
Offer perks.

Reward your customers for leaving a review. Everyone loves gifts, so why not encourage reviews by incentivizing your customers?

These benefits can be in the form of a discount, coupons, free product, loyalty points or any other kind of a reward. Choose the one that best suits you and the type of products you’re selling.

All you need to do is add the offer to the post purchase email requesting a review. Make sure you include the offer at the top part of the email, so viewers can’t miss it out.  

Here are what type of incentives customers would most like to get:

Incentives Leading to Review Submissions
source: https://www.powerreviews.com/blog/what-incentives-generate-reviews/

Another interesting option is to offer different incentives based on the level of detail of the review. If the incentive is in the form of loyalty points, you can increase the number of points in accordance with the type of review. 

This can look like this:

Written reviews get 20 points.

Review with a photo included 50 points.

And a review with a video included 100 points. 

Engage with reviews

Whether it’s a positive review or negative review, responding to customers can really improve how people view your store. 55% of consumers said that the business owner responding to the review would make them feel positively about a business.

It is recommended to respond to as many reviews as you can. It shows customers that you care about them being heard, and it builds trust and encourages further conversations. This also helps improve SEO efforts, like was mentioned before, the more fresh content the better. 

What you write in response also matters a lot, especially when it comes to negative reviews. 

In general, you want to strive for writing as personalized reviews as possible. When customers feel that you put extra effort into responding to them, it makes them feel cared about. New customers will also be more likely to leave a comment knowing that it will get recognized. 

When it comes to negative reviews, make sure you do the same. If you respond in the right way customers might even delete their negative comment entirely. 

Here’s what a good response should include:

  • Offer solutions to frustrated customers as best as you can
  • Be open to negative feedback and show understanding.
  • Apologize if needed 
  • Always include their name.
  • Be honest.

This shows you’re not afraid of criticism, and are open to making improvements. As a result, it can make customers that had a bad experience consider coming back.

Product review apps for Shopify

If you are a dropshipper that is selling products through a Shopify store, you are in luck.

That is because Shopify has apps that are specialized in getting and showcasing reviews, taking into account all the important points we brought up into how to get reviews. And ultimately making the process as easy and efficient as possible. 

We’ll go into detail about two of the best product review apps for you to use.

Review app – Loox

Loox helps its users collect photo and video reviews, add review widgets, and share reviews on social media.

Loox

What can you do with Loox?

  • Send review request reminders
  • Offer discounts for photo or video reviews
  • Schedule review requests by delivery time or order status
  • Customizable layouts (widget colors, looks, logo, font, size & position)
  • Import reviews from any source
  • Review carousels, pop ups & sidebar
  • Eye catching displays
  • Incentivized reviews 
  • Add happy customer page
  • Display product reviews & ratings on search results (good for SEO)
  • Reply to reviews

Pricing

  • Free trial for 14 days
  • Beginner plan for $9.99/month
  • Growth plan for $34.99/month
  • Unlimited plan for $299.99/month
loox pricing

The beginner plan does not include: Video reviews, Free Reminder emails, Delivery based scheduling, Customize email appearance, Custom email banners, The Loox Sidebar, Reply publicly to reviews, free Loox referrals , and Google Shopping integration.

The growth plan provides much more in comparison but still does not include free referrals.

Overall, the app has a lot to offer. Unfortunately there is no free plan available, and if the plans are a good value for money is arguable.

Review app – Ali Reviews

Ali Reviews app is best for people that dropship from Aliexpress. This app lets you collect reviews effectively by various methods, add customizable widgets to boost sales, and share reviews to increase traffic. 

Ali reviews app

What can you do with Ali Reviews?

  • Add review widgets in different layouts (list/grid/carousel)
  • Add Cart page widget that shows reviews from in-cart products
  • Carousel slider on Homepage to attract visitors
  • Send automated email, SMS review requests
  • Get reviews at delivery time by creating QR codes and print them into product containers
  • Incentivize customers to leave a review 
  • Migrate existing reviews quickly from other apps/platforms
  • Collect photos review directly via AliExpress reviews importer
  • Display the most relevant reviews to the right visitors based on their on-site behaviors
  • Share reviews to social media
  • Reply to customer reviews

Pricing

  • Free plan
  • Starter plan for $9.90/month
  • Essential plan for $19.90/month
  • Premium plan for $49.90/month
ali reviews pricing

The fact that there’s a free plan is really great for trying things out until you’re ready to upgrade.

As for the Starter plan there are a few things that are not included such as: Discount coupon, automated reminder email, homepage carousel slider, dynamic review of abandoned cart, discount widget, customization and branding, and limited content moderation.

The Google shopping integration is only available on the Premium plan.

The Ali Reviews app is much more affordable, but it’s too bad there is a “powered by Ali review” trademark on any customer review section.

Conclusion

Reviews can be one of the most effective marketing strategies. It convinces buyers to trust your products, and hold the power to elevate your store’s online reputation. 

But there are a lot of actions to take on your side to really get as much as possible from reviews. Such actions can be sending request emails, adding incentives and responding to reviews.

However, these are just methods for collecting reviews, and do not include the different options of displaying them or sharing them on social media. 

The good thing is that there are Shopify apps that are built to help business owners implement all of these strategies in order to get the very best results. 

Loox and Ali Reviews are two examples of these apps. Both have different advantages and disadvantages, but mainly differ by different price points and the type of businesses they are most suited for. 

Hopefully the feature run down and the knowledge about price plans, will give you a better understanding of which one is best for your dropshipping business. 

Best of luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Find the hottest winning products to sell on your online store with Ecomhunt

Ecomhunt Winning Product Recommendation – These Baby Sock Shoes Are Going To Explode In Sales This Christmas!

0
Ecomhunt Winning Product Recommendation - These Baby Sock Shoes Are Going To Explode In Sales This Christmas!
Ecomhunt Winning Product Recommendation - These Baby Sock Shoes Are Going To Explode In Sales This Christmas!

If you’re looking for a winning product to sell this Christmas, one that Parents everywhere will be lining up to buy it, then check out these super cute Sock shoes for babies!

This product has a HUGE need during the Cold season and with the right ad and an optimized product page, you have a good chance to really crush it this Holiday.

So if you’re serious about making some bank this Christmas, then make sure to read the whole article because I will be reviewing the product, the ad that currently runs on Facebook, and the Shopify store selling it.

I’ll point out the mistakes made by the original seller so you can avoid them and do a better job when testing this product on your store.

Don’t miss out on this product and start selling it now!

find winning products to dropship

1. The Product

baby sock shoes ecomhunt

This week’s winning product are these super cute sock shoes for babies. With the right ad and the right targeting, this product is going to sell like crazy because parents simply cannot resist not buying stuff for their little ones!

But the product above isn’t really the product I am going to recommend you this week…

Why? Because these ones are a bit more suited when it’s still warm outside and we’re now approaching the Cold season so we’ll have to adjust our product choice a bit.

So instead of these exact baby sock shoes, I’m going to recommend a different product but quite similar.

This “new” product is simply the warmer version of the sock shoes for babies:

warm sock shoes

And I’ve found this product simply by clicking on the original Facebook ad that brought me(as you can see in the picture above) to this collection page with different variations of the same product.

So for this week’s trending product, I decided to do a bit of my own research and find you the perfect Warm version of the baby sock shoes on Aliexpress myself.

And here’s the real product recommendation for this week:

baby warm shoes on aliexpress

These winter baby shoes warm, adorable, and cheap which will let us price these shoes for an affordable price for our customers and still have a great profit margin!

We have plenty of styles we can pick from, although we’re not going to include all of them(will be explained later), and the reviews for this product are amazing which makes it safe to dropship this product.

Note:

I know that these shoes aren’t “sock shoes” but I still think these can sell really well this Winter. Feel free to pick up your own style to sell – There are plenty of great styles to choose from on Aliexpresss.

2. The Ad

baby sock shoes facebook ad

The product I recommend to sell is the warm version of these shoes, but we’re still going to review the original ad that is linked in the Ecomhunt product page.

It’s basically the same product so you can take inspiration from this ad and “COPY-PASTE” it but with your style and different scenarios(Winter, snow, etc.).

Video ad review:

In my opinion, I think the video ad is pretty well done…

If I were to order a video ad for this product and this was the final result, I would’ve approved the order and move on to creating my Facebook ad campaigns.

Although, I think the first 3-4 seconds of this video could use a couple of different variations. The baby walking down the stairs is cute but I would recommend testing a few more variations.

Maybe if we take the part where the sock is being put on on and put it at the beginning, we’ll see a better CTR and get more clicks. It’s definitely worth the test so make sure to do that with your video ads.

Other than that, there’s nothing else I would change or fix.

Ad copy:

baby sock shoes facebook ad copy

The ad copy is fine but it isn’t great… I think there’s too much emphasis on the “brand” and instead of that they could’ve explained a bit more about the product or simply have a shorter ad copy.

Go with something simple for your ad copy and don’t use too many emojis.

For example:

“Keep your little one’s feet warm this Winter with these super cute and warm baby shoes ❤️

Get yours here => *product page link*

Order today and get 50% OFF + Free Shipping!”

That’s it – Short and to the point.

3. The Store

baby sock shoes Shopify store

First of all, before I start reviewing the product page and everything that comes next, I want to talk about to where they transferred their store visitors when the link was clicked.

They advertised these baby sock shoes but transferred their customers to a collection page:

Sock shoes shopify collection page

The reasoning behind this move is to offer more options for their customers to choose from. But the problem with this strategy is that you increase the number of clicks needed to actually purchase the product.

The customer sees the ad for the regular baby sock shoes, he likes this version and proceeds to click on the link. Right after that, instead of seeing the advertised product, he sees a collection page with different sock shoes.

We have the Fruity version and the Furry-Friends version and even a Warm version… And when you finally choose a version, you have an enormous amount of styles and colors to choose from.

From my point of view, this is just MEGA confusing for the customer!

There’s a big chance the customers are having a hard time choosing the shoe they want and they just leave the store without buying.

On top of that, one of the versions doesn’t even have reviews which makes it look bad – Imagine a customer who actually wants a warm version but it has no reviews while other shoes have tons of them.

So if you want to advertise a different version, then do it as a different ad that points to a different product. The customer should always see the product advertised when he clicks the link.

Back to the product page review…

First of all, like I already said, there are too many versions of the same product which should be reduced:

too many variations baby sock shoes.jpg

You can easily offer up to 5 variations and this will be enough – Do some research on the Aliexpress product page to see which variations sell best and offer the top 4-5 of them and that’s it.

Your customers will have an easier time choosing the option they like the most and you’re going to see faster checkouts.

Product description:

product description baby sock shoes

The description could definitely use more pictures and GIFs.

Remember that the product description is here to make the customer fall in love with your product, so there’s need to be a story with pictures and GIFs.

Text only isn’t going to cut it out… You have to play on your customers emotions and show them just how awesome this product really is!

Reviews:

baby sock shoes reviews.jpg

The reviews for this product look fine to me and the only thing I would’ve changed is having more picture reviews at the front instead some of the text reviews.

Also, for the fruity version sock shoes, I would advise importing real photo reviews and not the ones that look like they were taken by a photographer(The furry version has real photo reviews).

4. The Checkout

checkout customer information page shopify

Before reviewing the checkout page, let me first show you how the Add to Cart button works on this store.

So instead of transferring the customer straight to the cart page, there’s a simple cart notification popup:

cart popup

Now don’t get this confused with a slider type of cart where the button there actually transfers you to the checkout page.

In this case, the customer need to basically click twice in order to move onto the cart page… And this, my dear readers, reduces the store’s conversion rate which eventually gets you less sales.

So when selling on your own store, make sure the Add to Cart button transfers your customers straight to the Cart page.

Let’s get back to the checkout review:

We have a logo, TOS links, and the phone number is optional which is perfect.

One small thing that needs a change is the text that says “shipping calculated at next step” beside the price.

Shipping is calculated at next step Shopify checkout

If you offer Free Shipping by default, this text should say that shipping is free to not confuse your customers.

Shipping page:

Shopify checkout shipping page

On the shipping page, we have the usual “insurance” upsell trick to squeeze a few extra bucks from the customers.

In my opinion, this is a double edged sword – On the one hand, it’s free money, but on the other hand, this could scare away potential customers who now fear about the product being damaged or not arriving at all.

If you feel like testing this insurance trick, then pay a good attention to your conversion rate to see if it’s really worth it.

Payment page:

Shopify payment page

Both Credit Card and PayPal are available and the annoying tipping section is disabled. There’s nothing wrong with the Payment page so there’s nothing to fix.

To Sum It Up

When it comes to kids and there’s an actual need for that product, parents will do everything in their power to buy it. And this product is definitely needed!

So choose your preferred Baby Winter Shoes, create a good video ad, and make sure to not the same mistakes on your store as this seller right here.

Implement the tips in this article and start making some sales this Christmas!

If you have questions, feel free to ask me in the comments.

Good Luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Ecomhunt find winning products for your dropshipping business

Despite Retail’s Resurgence, Malls Losing Relevance.

0
Photo by WeLoveBarcelona.de on Unsplash

Despite the growth of traditional brick-and-mortar retail, shopping malls, particularly those of a lower tier, are having trouble maintaining their relevance.

While high-end developers command high square footage prices, class B, C, and D mall operators struggle to attract tenants and shoppers, according to a report by Insider Intelligence/eMarketer.

Mall traffic is still well below pre-pandemic levels. Moreover, the recovery of outlet malls, in particular, has been much slower than indoor and open-air malls, indicating that the prospect of a good deal is no longer enough to entice visitors.

According to Placer.ai, September traffic to indoor malls was 0.9% lower than the same month in 2019. Traffic to outlet malls fell by 4.5%.

Survey: Most Mobile Users Do Not Click on Google Search Results

0

A surprisingly large amount of users do not click through Google search results on their smartphones, according to a survey by Semrush.

More users click search results on desktop computers compared to mobile phones. In terms of search types, images are by far the most popular on mobile.

On desktop, 25.6% of searches result in “zero clicks,” according to the report. In terms of user behavior, this can mean a variety of things, but let’s start with the worst-case scenario: these “zero clicks” mean that the user found the answer on the Google Search Engine Results Pages and never went to a website.

The fact that Google provides URL-less content in the form of direct answers suggests that it is responding to a new demand for accessibility, says Semrush.