Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person....

Consumers are feeling the pressure from rising borrowing prices and inflation, and they are more pessimistic about the start...

72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the...

33% of US Gen Z customers purchased a product from an influencer-founded firm in the previous year, followed by...

Advertisers may predict where to target generational advertisements by studying where each group spends its time and how their...