TikTok and Instagram are the most popular social media channels for Gen Z shoppers to discover brands, according to EMarketer data.
Brand websites and social media platforms are the top online discovery channels for Gen Z clothing shoppers.
Browsing in physical stores is still the top way Gen Z shoppers and all consumers find new products to purchase.
TV and streaming service ads are the least likely places for Gen Z or all shoppers to discover new products.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
