Consumers have Started Back-to-School Shopping
According to an LTK study conducted in March 2024, nearly half (49%) of US adults will start buying back-to-school supplies by early July.
According to EMarketer, back-to-school retail...
Tips on Reaching TikTok Users on Other Platforms
TikTok's parent firm, ByteDance, must sell the company by January 19, 2025, or face a US ban.
The company is suing to avoid the ban. Still, if...
Shoppable Media Enables Marketers Monetize Live Events
Almost half of all US adults who have purchased through shoppable commerce did so via social media, according to EMarketer's Bizrate Insights' February 2024 poll.
Paramount tested a...
Monetizing Longer Videos is More Effective for Social Media Platforms
Short-form videos are tough to monetize since they do not include pre-, mid-, or post-roll advertisements, reported EMarketer.
Instead, ads are interspersed between videos, making them easy to...
Holiday Season E-commerce Shopping has not Started Earlier, Study Reveals
The share of US digital holiday consumer spending in October and November has not increased consistently since 2018, despite businesses moving their holiday sales earlier, according to...
Most Social Media Users Research on social Platforms before Purchasing
A March 2024 survey by IZEA found that 67% of US social media users are at least somewhat likely to look up information about products on social...
Retail Marketers Prioritize Media that Get Results
Almost half of retail marketers globally recognize performance-driven paid media as their most crucial media investment, according to data from TechValidate and Mediaocean from November 2023.
The...
Retailers to Spend More on Social Media in 2024
Nearly three-quarters (72%) of retail marketers worldwide intend to boost their advertising expenditure on social channels, according to a November 2023 survey by TechValidate and cited by...
Almost all US TikTok Shoppers Also use Amazon
According to Earnest Analytics data from February 2024, 97% of TikTok users in the United States shopped at Amazon in the previous year.
Amazon Prime has much more...
TikTok and Instagram Lead Social Media Platforms among Gen Z Shoppers
TikTok and Instagram are the most popular social media channels for Gen Z shoppers to discover brands, according to EMarketer data.
Brand websites and social media platforms are...
