Google Updates Query Matching in Google Ads
Google Ads has revealed various changes to how search queries are matched and how marketers can manage brand-related traffic.
According to an article in Search Engine Journal, these...
Nielsen Data Shows YouTube Outranks Netflix in US TV Viewership
YouTube accounted for 9.7% of all TV viewership in the United States in May, the highest share ever held by a streaming medium, according to Nielsen's "The...
Two-Thirds of US Adults used a Credit Card in Last 12 Months
Two-thirds (66%) of US individuals have used a credit card in the last year, making it the most prevalent way of credit usage, according to an April...
Why does the US Ad Market Still Feel so Grim Despite 14 months of...
According to Guideline, the US advertising market has increased for 14 months in a row.
The most recent data shows a 1.9% year-over-year increase in May, a...
Google Launches More Shopping Tools
Google is unveiling new shopping capabilities to assist shoppers during the approaching summer sales season, responding to rising interest in online purchasing.
Search Engine Land reported that the...
Most Adults Rarely use ChatGPT.
According to April 2024 statistics from YouGov and the Reuters Institute for the Study of Journalism at the University of Oxford, 56% of adults aged 18 to...
B2B Influencer Marketing is Expanding
A B2B influencer is a recognized expert in a certain industry and can help a B2B company stand out in a competitive market.
According to an article...
Report: Retail Media will Make up Nearly 25% of US Media Ad Spend in...
US omnichannel retail media ad spending will reach $129.93 billion by 2028, up from $54.85 billion this year, according to an EMarketer forecast.
Data from December 2023 from...
YouTube and Instacart to Offer Shoppable Ads
Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities.
Viewers who click on the advertisement...
How to Connect with Gen Z Online
According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks.
This places social media use only behind digital video viewing, but...
