Google Launches More Shopping Tools
Google is unveiling new shopping capabilities to assist shoppers during the approaching summer sales season, responding to rising interest in online purchasing.
Search Engine Land reported that the...
Most Adults Rarely use ChatGPT.
According to April 2024 statistics from YouGov and the Reuters Institute for the Study of Journalism at the University of Oxford, 56% of adults aged 18 to...
B2B Influencer Marketing is Expanding
A B2B influencer is a recognized expert in a certain industry and can help a B2B company stand out in a competitive market.
According to an article...
Report: Retail Media will Make up Nearly 25% of US Media Ad Spend in...
US omnichannel retail media ad spending will reach $129.93 billion by 2028, up from $54.85 billion this year, according to an EMarketer forecast.
Data from December 2023 from...
YouTube and Instacart to Offer Shoppable Ads
Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities.
Viewers who click on the advertisement...
How to Connect with Gen Z Online
According to an EMarketer forecast, 87.9% of Gen Zers in the United States use social networks.
This places social media use only behind digital video viewing, but...
Nearly 75% of Smartphone Users will Send Peer-to-Peer Payments by 2028
The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...
Traditional Search will Get Most US Ad Dollars in 2024
Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...
Global Ad Spend will Rise Steadily through 2028
An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.
Its growth is primarily driven by digital ad spend, which is...
Brands are Utilizing Social Media’s Ad-Free Features, Such as Direct Messages and Comments
Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...
