As Snapchat uses AI to Woo Teens, TikTok Remains their Preference
According to Piper Sandler, 37% of US teens named TikTok their favorite social media app in March, up from 30% the previous month.
Snapchat fell to second...
Digital Ad Spend will Exceed $600 Billion this Year
Global digital ad expenditure will reach $601.84 billion this year, up 9.5% from $549.51 billion in 2022, reported Insider Intelligence/eMarketer.
Total global media ad spend will reach $897.26...
Are Advertisers Putting Too Much Weight on Meta?
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time on the platform, according to Insider Intelligence/eMarketer.
Meta earns significantly...
Heavy Discounts Drove Record US Online Holiday Spending, Research says
Adobe Analytics reported that U.S. digital spending during the holiday season of 2022 increased by a greater-than-anticipated 3.5%, with businesses using steep discounts to entice inflation-weary shoppers...
US Politicians Reveal Bipartisan Bid to Ban China’s TikTok
Republican Senator Marco Rubio announced bipartisan legislation on Tuesday to prohibit China's popular social media platform TikTok, putting more pressure on the platform's owner, ByteDance, amid concerns...
Large Number of TikTok Users in Countries with Efforts to Ban App
The United States isn't the only country considering TikTok bans. Japan, the United Kingdom, Germany, and France each have over 15 million TikTok users.
According to a report...
L’Oreal Outperforms in US, Europe
Good news for dropshippers as L'Oreal reported a 13% increase in first-quarter revenue, exceeding expectations thanks to robust business in the US and Europe as shoppers brushed...
SEO Tips to Boost your Website
Here are 15 ways to improve your store's SEO ranking, according to Ahrefs.
Use internal links for key pagesUse a caching plugin since 70% of consumers find page...
Apple Pay Later to Launch Soon, Shaking Up Buy Now, Pay Later Industry
Tim Cook, CEO of Apple, told CNBC that the buy now, pay later (BNPL) feature is being beta-tested by Apple staff. Cook added that Apple Pay Later...
AI Chatbot Tako is Currently being Beta-Tested by TikTok
TikTok is developing a chatbot named Tako that uses artificial intelligence to recommend videos based on questions users ask it, according to pictures shared with The Verge.
If...
