Global digital ad expenditure will reach $601.84 billion this year, up 9.5% from $549.51 billion in 2022, reported Insider Intelligence/eMarketer.

Total global media ad spend will reach $897.26 billion in 2023, a 5.8% increase over last year.

Even while advertising in North America and Western Europe struggles, the Asia-Pacific market has bolstered digital ad spend, according to the report.

Digital ad spending now makes up around 67% of total ad spend and is predicted to reach nearly 74% by 2027.


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