E-commerce will Boost Air Freight Demand, says Air Cargo Handler CEO
The CEO of one of the world’s top air cargo handlers dismissed the dismal global trade forecast, stating that the growth of e-commerce and increased demand for...
Travel Niche Rebounds Post-Covid
A third of US adults indicated they will travel this holiday season, while another quarter said they are likely to do so.
According to data in September from...
Buy Now Pay Later is Trending as Inflation Soars
As customers' budgets get squeezed by the rising cost of living, products that let them buy items now and pay for them later (BNPL) are growing in...
US TV Viewers Find Shorter Ads More Reasonable
The longer the ad, the more probable it is that US TV viewers will dismiss it as unreasonable, according to data published by Hub Research.
Additionally, only...
Apple’s Search Ads App Rises as Google Ads and Meta Ads Fall
While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share...
New Online Checkout Allows Teens to Send Carts to Parents to Pay
Hollister, an Abercrombie & Fitch brand popular with teenagers, is introducing a new system that allows customers to send their carts to someone else for payment.
According to the...
Gaming Developers Focus on Computers
As of May 2022, over 80 percent of the world’s video game creators were creating PC games, according to a report by Perforce.
The graph below shows that...
TikTok Announces New Features, Including Photo Mode Similar to Instagram
A set of upgraded video editing tools is the first of the new features recently released by TikTok.
These capabilities let producers produce more complex material without relying...
Social Platform’s Privacy Policy Most Influential Factor for Users’ Decision to Engage Ads, Research...
The privacy and data practices of a platform have a significant influence on more than half of US social media users when deciding whether or not to...
Instagram to Put Ads on Profiles and Explore Page
Meta’s Instagram now allows businesses to place advertising on the Explore homepage, which is the grid of images and videos you land on when opening the tab,...