Amazon launched a new service called Buy with Prime. Prime, of course, refers to Amazon’s membership program.
According to an article in The Motley Fool, one of its advantages is that it offers free and fast shipping with an accurate delivery estimate. In addition, Buy with Prime enables third-party e-commerce enterprises to provide their customers with the same delivery benefits.
Amazon’s Buy with Prime was only available by invitation when it first launched. Yet, as of January, it is open to anyone who wants to utilize it.
According to some analysts, this is a problem for Shopify, an e-commerce platform firm. According to The Fly, UBS analyst Kunal Madhukar believes that Buy with Prime adoption patterns could threaten up to 14% of Shopify’s revenue.
“When it comes to Buy with Prime, we think any company that’s going to make their infrastructure available to merchants to sell more [is] a great thing,” said Shopify president Harley Finkelstein.
According to Finkelstein, the conversation is about bringing any prospective Amazon sales data onto the Shopify platform so that Shopify merchants can continue monitoring everything in one spot.
According to Amazon, merchants who use Buy with Prime report a 25% average boost in consumer conversions, which could benefit Shopify customers.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon