Musk Making Big Changes at Twitter

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In Elon Musk's first significant update to the social media platform, Twitter updated its app on Saturday and started charging $8 for coveted blue check verification marks. Twitter...

Apple’s Search Ads App Rises as Google Ads and Meta Ads Fall

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While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share...

TikTok seeks more ad revenue

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TikTok is trying to find a way to boost its revenue and announced a new plan on Tuesday to achieve this. The launch of TikTok World is meant...

Adults in the US Watch Less TV and More Digital Video Online

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US individuals would spend 55 minutes daily watching digital video rather than traditional TV in 2024, according to EMarketer's February 2024 projection. The drop in TV time spent...

Consumers Value Points and Rewards Over other Loyalty Benefits

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More than half (55%) of adults worldwide believe that offering points or incentive systems is the most effective approach to keep them coming back, according to a...

High-End Shoppers are Driving US Luxury Sales

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Luxury brands in the United States that cater to wealthier consumers outperform those that cater to lower-income shoppers who are put off by economic uncertainty, according to...

National Retail Federation Lowers First-Half 2023 US Consumer Good Import Forecast

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Closely watched retail trade analysts in the United States decreased their import target for the first half of 2023 on Monday, predicting that inbound ocean container volume...

As Economy Cools, Visa Revenue Growth Slows

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As the post-lockdown travel fever subsided and consumer spending slowed in a challenging economy, Visa Inc.'s revenue growth fell back to pre-pandemic levels in the first quarter. The largest...

Google Tools to Keep Shoppers Safe Include Store Badges, Monitoring

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Before products and merchants can be listed on Google, they must pass stringent safety checks. “Thanks to the Shopping Graph, our data set of the world’s products and sellers,...

Instagram testing ads in Shop tab

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Instagram, which is owned by Facebook, is pushing its e-commerce business with a new ads feature in Instagram Shop. The company announced it is testing using both single...