B2B Marketers Claim that Social Media Increases Sales
According to Wpromote and Ascend2, 60% of US B2B marketers believe social media would be the most effective B2B medium for driving profits in 2023.
According to Insider...
Instagram’s Templates Simplify Reels Creation
Instagram announced on Tuesday that it is updating its Reels templates to make it even easier for users to make short, exciting videos.
"Reels templates allow you to...
Digital Ad Spend will Exceed $600 Billion this Year
Global digital ad expenditure will reach $601.84 billion this year, up 9.5% from $549.51 billion in 2022, reported Insider Intelligence/eMarketer.
Total global media ad spend will reach $897.26...
B2B Marketers Worldwide Prefer LinkedIn
LinkedIn is the social platform most regularly used by B2B marketers and their clients worldwide. YouTube is the runner-up, followed by Facebook and Instagram, According to an...
Amazon Prime Day Sales Surge as Discounts Entice Buyers
The first day of Amazon.com's Prime Day, a two-day shopping event, saw U.S. online sales increase by nearly 6% to $6.4 billion, compared to the same day...
Younger Beauty buyers are Less Price-Conscious than Older Consumers
Gen Z buyers of beauty and skincare products are particularly drawn to brands because of their cost (48%), samples (46%), and sustainability (44%), according to Bolt.
Pricing...
YouTube is Testing Adding Links in the Comment Section
YouTube is testing a new feature that could assist marketers and creators in engaging with viewers while creating the least interruption.
For the first time, YouTube will allow...
TikTok’s Popularity as an E-commerce Search Engine is Fading, study says
A survey conducted by CivicScience found that fewer adults in the United States are beginning their product searches on TikTok than a year ago.
Overall, Amazon is where...
Meta to Launch Twitter-like App Called Threads
Meta Platforms is to debut Threads, a Twitter-rivalling microblogging app, only days after Twitter CEO Elon Musk drew flak for placing a temporary limit on how many...
YouTube Experimenting with Blocking Videos for those using Ad Blockers
YouTube confirmed to The Verge that it is testing its ability to disable ad blockers on videos.
The company runs "a small experiment globally that urges viewers with...
