According to Wpromote and Ascend2, 60% of US B2B marketers believe social media would be the most effective B2B medium for driving profits in 2023.

According to Insider Intelligence/eMarketer’s report, 2023 B2B Social Media Marketing research, younger B2B buyers are driving digital-first marketing strategies as they become more involved in the purchase process.

Video-based platforms like YouTube and TikTok effectively attract B2B buyers, especially younger ones, while LinkedIn remains the most popular social network for B2B marketers worldwide.

The second most popular marketing channel is content marketing (60%), followed by email (45%).


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