According to Wpromote and Ascend2, 60% of US B2B marketers believe social media would be the most effective B2B medium for driving profits in 2023.
According to Insider Intelligence/eMarketer’s report, 2023 B2B Social Media Marketing research, younger B2B buyers are driving digital-first marketing strategies as they become more involved in the purchase process.
Video-based platforms like YouTube and TikTok effectively attract B2B buyers, especially younger ones, while LinkedIn remains the most popular social network for B2B marketers worldwide.
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The second most popular marketing channel is content marketing (60%), followed by email (45%).
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Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon