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Luxury shoppers in the United States are cutting back on high-end fashion and leather goods purchases, according to LVMH's first-quarter sales report, adding to evidence that a...

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E-commerce platform BigCommerce announced a new advertising coupon program with TikTok to give ad credits to qualified merchants in the US, UK, Australia, and Canada. Merchants that spend...

Footwear is the most popular product category among US luxury purchasers, followed by handbags and leather goods, cosmetics and beauty products, and perfume. According to an Insider...

Snap fell 31% on Wednesday after fourth-quarter sales fell short of Wall Street expectations. According to the Reuters report, Snapchat has difficulty competing for advertising dollars with...

In 2023, social video accounted for 52.5% of total US social ad spending. By 2025, social video will earn more ad revenue than conventional television, according to...

Around 96% of Gen Z (1997-2007) and Millenials (1983-1996) listed video games as one of their top three most frequent activities, according to a Deloitte digital media...

Microsoft incorporated ChatGPT technology with its Power Platform on Monday, allowing users to construct applications with little or no coding, the company's latest integration of artificial intelligence into...

Facebook and Instagram coupled superb targeting with a captive audience to shorten the conversion cycle, leaving many advertisers disappointed with alternative platforms. Users on YouTube either view...

Gen Z buyers of beauty and skincare products are particularly drawn to brands because of their cost (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing...