Microsoft Adds ChatGPT to Developer Tools

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Microsoft incorporated ChatGPT technology with its Power Platform on Monday, allowing users to construct applications with little or no coding, the company's latest integration of artificial intelligence into...

Pinterest’s Poor Outlook Shows Heavy Competition for Ad Spend

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Pinterest estimated first-quarter revenue considerably below Wall Street expectations on Thursday, indicating that it will face stiff competition from larger social media competitors even as the digital...

Facebook updates how it counts people for ads

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Facebook is changing the way it connects Facebook and Instagram accounts of users, giving the user the choice to connect the accounts or not, and that this...

Younger Beauty buyers are Less Price-Conscious than Older Consumers

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Gen Z buyers of beauty and skincare products are particularly drawn to brands because of their cost (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing...

Alibaba Split could Signify Regulatory Easing in China

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Alibaba Group's plans for a significant redesign have been interpreted as a hint that Beijing's regulatory assault on corporates is ending, driving its shares higher and bolstering...

Google Tools to Keep Shoppers Safe Include Store Badges, Monitoring

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Before products and merchants can be listed on Google, they must pass stringent safety checks. “Thanks to the Shopping Graph, our data set of the world’s products and sellers,...

People Came for Discounts, but Black Friday Sales were the Lowest in Years

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In-store retail sales in the United States increased by the most since December, thanks to aggressive discounts. However, the year-over-year sales increase for the week covering the...

Social Media is the Leading Way Buyers Find and Buy Products

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Salesforce says that 59% of shoppers worldwide have used social media to buy something. More than half of all shoppers have used it to find products. According to...

Email Marketing Mistakes to Avoid

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Here are 8 email marketing mistakes that make campaigns less effective, according to an article in Forbes. 1. Not providing value to the prospective customer is a big...

Where do US Consumers Start Their Search When Shopping Online?

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When it comes to online shopping, 61% of US consumers start with Amazon, nearly half with a search engine like Google, and 32% with Walmart.com, according to...