TikTok announced on Tuesday a new in-app creation tool – TikTok Library – with content from GIPHY that will allow access to content.
The TikTok Library will make it easy to start trends and use clips from your favorite shows, GIFs, memes, and more by integrating them into your videos.
To use the new feature, click the Library icon on the sidebar. Then you search for the trending content or use the search bar. After that, you select the content and choose the length.
TikTok says it plans to expand the Library to include more content that includes audio, text templates, creator content, and more.
Google says it wants to reward merchants for good customer service and improve their reputation with potential buyers.
Google announced on Monday its Shopping Experience Scorecard program where merchants that provide great shipping and return services may get a badge showing they are a Trusted Store. The metrics measured will include shipping speeds, shipping, return costs, and returns.
Google said that testing has shown that stores with a Trusted Store badge are more likely to get clicked.
The Shopping Experience Scorecard program will roll out in the US in the coming months.
Google said that stores with good metrics may get a badge that shows they are a Trusted Store and appear alongside their free product listings on the Shopping tab.
Apple has acquired UK-based open banking fintech Credit Kudos in a deal worth around $150 million, sources told The Block.
According to Insider Intelligence/eMarketer, Apple could use the deal to boost its payment business. For example, Apple could try to bring its Apple Card to the UK.
Another feature Apple could be seeking, according to the report, would be to add financial tools such as credit score checks and budget alerts to Apple Wallet and Apple Card.
Apple Card, which is underwritten by Goldman Sachs, could use Credit Kudos to assess credit scores of users.
Earlier this year, Apple announced Tap to Pay for the iPhone as a point of sale solution. Apple Pay also allows users to store driver’s licenses and health insurance cards in the wallet.
According to Boston Consulting Group, payment revenues globally are expected to reach $2.9 trillion in 2030, a massive jump from the $1.5 trillion in 2021.
Ecomhunt Trending Product Recommendation - This Old Winning Product Is Making A Comeback, But With A Twist!
If you’re looking for a great pet niche product to start dropshipping right now, then make sure to check out this amazing old winning product that’s making a HUGE comeback as we speak.
Suitable for both cats & dogs, this product was always a top seller with many Ecomhunt dropshippers selling it successfully on their online stores.
But this time the product has its own twist which makes it look as a completely new product!
The new look definitely makes it much easier to sell as you have an upgraded version of the old winning product, new materials to work with for the ads and simply a cool looking product that a lot of pet owners will love.
This one product is your best chance to make some bank dropshipping, so don’t wait on it for too long and start selling it right now!
And as always, I’m going to give you a full Facebook ad & store review of this product and additional tips on how you can take this product and dropship it successfully.
Enjoy.
The Product
This week’s winning product is one that you have probably seen a lot in the last 2 years, but this time it’s a bit different.
Looks like the manufacturers decided to release a new version of it, and it’s absolutely gorgeous! From the moment I have seen it on Facebook, I knew that I had to recommend it for you guys.
If you’ve been following my articles, you already know that there’s no such thing as product saturation. If a winning product was selling in the past, it can still sell again if you have a real marketing strategy to make it work again.
I’m not saying it will be as easy as selling it for the first time, but it’s possible if you put some effort into it.
If you plan on marketing an old winning product exactly the same way as it was done by some other dropshipper, then of course your chances to succeed are almost zero.
But if you put your mind into it and decide on trying a different approach, then you can even do bigger numbers than when it was originally advertised.
And by effort I mean:
Creating new ad creatives by using new materials other dropshippers haven’t already used
Targeting different audiences and not just USA like everyone else with the same interests
Offering a different and more attractive deals
Promoting using Influencers
Advertising on different ad platforms and not just Facebook
Product branding and selling it on a one-product store
and more
Or looking for a different version of the same product which will allow us to create fresh new ad creatives and sell it as a new product.
And this is exactly what’s happening here – The original seller did some research and found this new version of the same pet bed and started selling it.
Now… You can just take this product above and market it in your way or you can go to Aliexpress and search for other variations of the same product.
Both options are good so just make your choice fast and start testing out these pet beds before more dropshippers join in the party ?
The Ad
Facebook video ad
This product is going viral on Facebook as we speak with some crazy engagement around it. The comments on the promoted post are mostly positive so this product is definitely a winner.
The video ad itself though doesn’t have anything special in it – It’s a simple video showing a cat and a dog relaxing in the bed with some copyright free music playing in the background.
The video ends with a few shots showing the softness of this product and that’s basically it…
No call-to-action or product description texts and nothing about the relaxing features of this pet bed. It’s just an Aliexpress video that’s being used for a Facebook ad.
If you’re going to sell this product, there’s so much more you can make of the materials available for you. Give it to a good video ad editor, and you’ll receive an amazing video back that can be used for your ads on Facebook or other platforms.
I recommend checking out Waving Pandas if you don’t know anything about creating video ads. These guys are the best in the business when it comes to creating ads!
So right from the start, you already have an option to make it better by creating a more engaging video ad.
By the way, I have checked their ad library to see if they’re running different video ads for this product and all I’ve found is the same videos but with different thumbnails.
Facebook ad library
As to their thumbnails, I personally think they’re really good and you can try copying the same style for your own video ads if you plan on selling this product.
The Store
Paw pet bed Shopify store – Product page
When it comes to the store, and especially the product page which I am going to review, the amount of work put into it is much higher than what was put into the ad.
The store is really well made with everything an e-commerce store should have, and same goes for the product page. If I find some mistakes, I’ll make sure to point them out so read the review carefully.
Sometimes even the smallest mistake can hurt the conversion rate, so it’s really important you avoid it to get the most sales out of your customers.
The product page:
I like that they offer only 3 colors and didn’t go crazy offering 10 colors or even more. We want our customers to choose relatively fast what they like and proceed to checkout.
If you offer too many options to choose from, it can prolong the buying process and sometimes even drive customers away. For products like this pet bed, there isn’t really a big need in lots of color options.
So by offering only 3 color options, they will get customers to choose faster.
They still had a small mistake here which is the name of the product – It’s not critical but I personally think it’s not attractive.
Something like “Paw Shaped Calming Pet Bed” as a name would be much better.
Next is the bundle right under the Add to Cart button:
product bundle
I like how this bundle looks design wise but I am missing the amount of discount the customer gets if he chooses to take it.
Usually bundles show the amount of discount in percentage for each product, or at least for the second one, but this bundle just shows the total savings at the bottom and I think that’s not enough.
If you already offer a bundle, it’s better to show the discounts received on both items together. The one here looks like you’re paying the full price for both items.
For the product offers, I like that there’s a connection between the products(both pet products) but there’s still an issue as this bundle maybe random.
Take a look at the second bundle suggestion I received when writing this article:
As you can see, the second product is now different and it’s also personalized. You can’t personalize this in the bundle square so there’s chance the customer will be clicking on the product to see how it’s done.
Stuff like that are what I like to call “conversion killers” – You fail to keep the customer’s attention on the product you’re selling and he’s now browsing your entire store just for fun.
There’s a chance that right after he clicks on the dog tag product, he will keep browsing for other stuff until he decides to just leave your store. This without buying a thing…
So keep your customers attention on the product that they came for, and if you offer a bundle then at least make it easy to understand(like on the first bundle example).
Product description:
Product description
The product description looks nice with good quality GIFs and pictures to show the product’s features. Everything is great except the text.
The text looks a bit like an auto translation from Chinese to English with some effort to make it readable enough for the English speaking audience.
If I were selling this pet bed, I would definitely write it a bit differently with some additional text about how this product helps to calm your furry friends.
Shipping time & Store guarantees:
They have no guarantees and no shipping info at the end of their description. Customers want to know how much time it will take for the product to arrive and if there are any guarantees if something goes wrong.
Having it at the bottom of your product page will really help to calm your customers and make them feel more secure about the purchase they’re about to make.
If you’re looking for a good example of shipping & guarantees texts, then just check my other product review articles in this blog.
Reviews:
Product reviews
Both picture and photo reviews are present with normal texts on them and not some gibberish auto translated texts. Overall a good looking product review section that adds trust to your store.
The Checkout
One-page checkout
It’s the second store in a row I review that has a one-page checkout. A one-page checkout, as the name implies, is a checkout page with everything in it in one page.
Customer information page, shipping prices, and the payment are all in one page which makes the whole checkout process much shorter.
It’s no secret that a one-page checkout increases your store’s conversion rate, so it’s a good thing if you can have it installed on your store.
It will require from you to install and app and do some changes, on top of paying an additional fee, so only do that if you’re 100% sure it’s worth it.
Shopify’s standard 3-page checkout is more than enough and you can get excellent results from it. I suggest starting out with it and later, if you get good sales and want to get even more, you can move to a one-page checkout.
Back to the checkout review…
The first problem I see is the text logo – They forgot to upload their logo as a picture to the checkout page. It happens quite often actually so please don’t forget to upload your logo to the checkout page.
Other than that, everything else looks good to me.
Shipping and payment
They offer free shipping with this product which is good and they have extra shipping options called “Express” and “VIP”. The only thing missing here is the actual time it will take for the product to arrive if one of the paid options is chosen.
You don’t want your customer to click on some other link, or worse go back to your store just to check how about the paid shipping options.
So if you already offer premium shipping, then make sure the time is in brackets near the shipping name.
For example:
“Express shipping(3-7 business days)”
“VIP Express (1-3 business days)”
This way the customers knows exactly what to expect and you have better chance to get a few extra bucks as profit 🙂
Payment:
Both PayPal and credit cards are accepted on this store which are the most popular payment options. No problem in this case…
Selling Strategy
This product can be easily sold for $49.99 or even $59.99(depending on the size) and it should fly off your virtual shelves especially well if you add Free Shipping to your offer.
I also suggest adding quantity discounts instead of different product bundles. People tend to have more than one pet so it’s possible they’ll be looking to buy more than one piece.
On top of that, make sure to do some research on Aliexpress to maybe find different variations of the same product. Maybe you’ll be lucky enough to find even a better pet bed from the one I reviewed here.
And last but not least, try targeting different countries and not just USA like everyone else. This product can work exceptionally well in Europe where people love pets and it’s still cold enough for them to think of buying this warm pet bed.
To Sum It Up
This product is easily a best seller and you should jump on it before too many dropshippers join the party. As you can see, there’s a lot you can do to improve your selling chances.
The biggest of them all will be the creation of a better and more engaging video ad than what you see here. Trust me, it will have a big impact and should get a lot more people to actually click on the ad and go into your store.
The pet niche isn’t an easy niche to get into, but once you’re in the possibilities are endless. This product right here can be your way in so don’t miss out on it!
If you have questions, feel free to ask me in the comments.
Good Luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
Instagram, TikTok, and Facebook continue to hold the top spots for downloaded apps, and Meta’s Facebook continued to be the most used app, according to statistics from data.ai (formerly App Annie).
Instagram was number one in downloads, followed by TikTok in the first quarter of 2022. They were followed by Facebook, WhatsApp, and Snapchat.
Facebook led in active monthly users, followed by WhatsApp, Instagram, Facebook Messenger, and TikTok. After that are Amazon, Telegram, Twitter, Spotify, and Netflix.
In terms of consumer spending, TikTok was first followed by YouTube.
data.ai
According to data.ai, Apple users make up 65% of the global app store spend worldwide, though Android is the more popular operating system.
According to a study, people prefer to shop in-store rather than online in every country except China.
According to a Morning Consult survey reported by Insider Intelligence/eMarketer, 16% of Chinese prefer to shop in-store vs. 54% online.
In France, 65% prefer to buy in-store while only 15% buy online. In Australia, 58% prefer a physical store, while 22% prefer online.
In the United States, 41% prefer to buy in-person and 29% online. The United Kingdom had 43% choosing in a physical store while 34% still prefer online.
According to the report, China is the world’s largest e-commerce market as over 46% of the country’s over $6 trillion in retail sales will be online.
Time spent on TikTok is expected to decline this and next year, according to a report by Insider Intelligence/eMarketer.
In 2021, time spent on TikTok reached 40 minutes per day for adult US users while they spent 45 minutes on Youtube. However, users are expected to spend less time on TikTok in 2023 at around 37 minutes.
However, according to the report, TikTok is still expected to grow much faster than YouTube, with users increasing from 86.2 million in 2021 to 94.4 million in 2023.
The increase in TikTok users is lowering the average amount spent on the app, and this trend is expected to continue since some of the new users will use it less.
TikTok is expanding its Stories feature, which is similar to Instagram story in that it is deleted after 24 hours.
In addition, Stories appear on the For You page, and you can see how many views it has. However, unlike Instagram, you cannot see who viewed it, reported TechCrunch last week.
However, on TikTok, it is possible to leave a public comment, whereas, on Instagram, you can only send a private message.
Only certain users have access to the feature.
“Currently, we’re expanding a pilot test, which provides creators with additional formats to bring their creative ideas to life for the TikTok community,” a TikTok spokesperson told TechCrunch.
CEO and founder of Meta Mark Zuckerberg said during a conversation at SXSW that NFTs (non-fungible tokens) would be introduced into Instagram soon.
“We are working on bringing NFTs to Instagram in the near term,” said Zuckerberg, reported TechCrunch.
“I’m not ready to announce exactly what that’s going to be today, but, over the next several months, the ability to bring some of your NFTs in, and hopefully over time be able to mint things within that environment,” he said.
The company’s interest in NFTs goes along with the vision to create a virtual world. “I would hope that the clothing that your avatar is wearing in the Metaverse can be minted as an NFT, and you can take it between different places,” Zuckerberg said.
Shopify is already working on allowing minting and selling tools to enable users to create and sell their own NFTs.
Google Analytics leaves many overwhelmed by all the information gathered about visitors to your website, but here are three key metrics you should be following.
According to an article on Ahref’s blog, there are only three metrics helpful in tracking growth.
1. Keep track of users to know how many unique visitors visit your site. To find the traffic source, you can open the “session default channel grouping” and select “Session Acquisition” and then “Session source.”
You can also compare two different periods using the custom date range and compare option.
2. User engagement is another metric to see what website content they are engaging with. According to the report, you can view the average engagement time for pages on your website and see which content is popular and what needs work.
Once you know which topics are popular, you can use a keyword tool such as Ahref’s Keywords Explorer to find similar keywords that people are searching for.
3. The most critical metric is conversions, and this does not necessarily mean purchases, but how you define a “conversion” in your analytics. For example, a conversion could also be an add-to-cart. Of course, you can also view purchases.
Other metrics to look at beyond these three, according to the report, would be new vs. returning visitors, events that show what the users are doing on your website, and pageviews.