US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels, according to Quad.
There is a misalignment between where marketers spend their advertising dollars and where consumers spend their media time, according to a report by Insider Intelligence/eMarketer.
“According to our projection, digital media will account for 74.6% of all US ad expenditure this year, despite the fact that US individuals spend only 62.1% of their daily media time with digital,” the report noted.
Marketers may prefer social media to other channels because of its niche targeting capabilities, low cost, and track record of measurable ROI.
Walmart was the largest US retailer by US sales in 2022, with about $500 billion in sales, more than double the size of runner-up Amazon, according to the National Retail Federation.
Insider Intelligence/eMartker projects that Amazon will outsell Walmart Inc. in US e-commerce sales in 2022, with $392.21 billion to $68.09 billion.
However, with a considerably greater physical store footprint, Walmart leads overall sales.
Costco Wholesale, The Kroger Co., and The Home Depot are the other corporations in the top five that gain from in-store sales. Those firms will benefit as in-store retail media grows in popularity.
TikTok is the epicenter of viral challenges and the start of many new trends, and we’re here to tell you that it can be a marketer’s best friend to cater to the GenZ audience around the world. Are you wondering how? Keep reading, and you’ll learn everything about promoting your business. It can be especially beneficial for eCommerce stores selling unique products, such as custom t-shirts or custom towels.
What is TikTok, and Who are the Users
TikTok is one of the most popular social media platforms in 2023, where users can shoot and upload 15-second videos from their phones. Only four years since its global launch in 2017 by a Chinese company named ByteDance, TikTok crossed the one billion user mark. In 2023, it has amassed 1.6 billion subscribers, making it among the world’s most widely used social media platforms.
TikTok is currently available in over 150 countries and 35 different languages. It has over 3.5 billion installations of the app throughout the world. Some key demographics of this social media app user base are as follows:
Most popular amongst the younger GenZ generation, with 40% of users between 18 to 24 years of age.
The US contributes to more than 150 million users.
Now that you understand what the platform is all about and who uses it, it’s time to help you understand how you can use it to promote your business. Let’s go through all the steps needed to start marketing on TikTok.
Knowing the distinction between a business and a creator account is essential before signing up for the service. Here are some benefits you get when you create a TikTok business account:
Create ads
Access to marketing tools for analytics
Set up an eCommerce storefront
Integrate with third-party tools to manage content and schedule posting
Add your eCommerce store link to your bio
Business accounts on TikTok have limited access to the complete sound collection, but the other features make up for it. Here are the simple steps you need to do to set up a TikTok business account for your store:
Download the app from the iOS app store or Google Play store.
Create an account and make a profile.
Go to settings and privacy in the menu on your profile in the top right corner.
Go to manage account and make a switch to a business account.
Pick the category that most closely describes your company.
That’s it! You have activated a business account and are ready to market your business on TikTok.
Decide on Engaging Content
Making videos on TikTok is not rocket science. As long as your videos are entertaining or informative, you’ll find TikTokers watching them. But it’s also not simple to make videos that people would like to watch consistently. The toughest part is coming up with new content every time for your business, and it may be nerve-wracking. You might have to do some fieldwork here. Here are some tips:
Spend some time exploring the platform and checking out the kinds of videos that show up on your “For You” tab.
Check out the hot and trending content.
Follow some prominent TikTokers on the TikTok Discover tab.
There are a lot of different types of videos you can create. Here are a few content ideas you can use to make engaging content for your audience:
Product tutorials
Follow viral trends
Behind-the-scene videos
Go live
There are many ideas out there you can use to engage viewers beyond the ones we suggested above. If you want to find out what kind of videos your audience enjoys on TikTok, you must experiment with different formats. We really think that maintaining a diverse profile is essential.
Publish Your Content for the Audience
Knowing your intended audience is essential for posting great content on TikTok. Otherwise, you may have great exposure, but not consistent engagement and they won’t result in paying customers for your company.
We know that TikTok caters to a significantly younger demographic. But there is more to learn about TikTok than meets the eye. Consider what kind of young audience you want to reach, and it can be in terms of:
age,
interest,
location,
educational or professional background,
purchasing behavior
how much time they spend on TikTok
who they follow
the relevant hashtags they follow
etc.
Consider creating a consumer persona after conducting research on TikTok’s user market to reveal your ideal clientele. Once you know who you’re making videos for, you can give them what they want:
something entertaining,
something educational,
and something worth watching.
How to: Create a Marketing Strategy and Promote Your Content
By now, you should have an idea of what kind of content you need to create to attract your target audience. To consistently post and promote your content, you will need a TikTok marketing strategy. Here’s how you can create one:
Define your goals and Metrics
Just as you should know who you’re marketing to on TikTok, you should understand why you’re doing it. Define your goals for joining the social network platform and using it as a marketing channel. Outline clearly what you hope to accomplish with the SMART framework, and where your goals are:
Specific,
Measurable,
Attainable,
Realistic,
And timebound.
A good example is getting x number of followers or video views in y number of days through a campaign.
You can keep track of your progress with regular evaluations and adjust your strategy as needed. Use metrics to see how your posts are doing, such as:
Views
Plays
Engagement rate
Top posts
Follower count
Reach
Many TikTok marketing tools, in addition to the app’s excellent in-built statistics and analytics, can be used to monitor your campaign’s performance.
Competitor Research
Researching your competition on TikTok is essential for learning how to outperform them. You may find out a lot about how your target audience responds by studying the strategies of other businesses. You may also get insights on how to conduct your own campaign by seeing what others are doing. To carry out thorough competitor research, you can do the following:
Carry out a manual search on your competitors
List them down
Categorize them by their performance on TikTok
Use an analytics tool to understand the performance of their accounts.
Some of the analytics tools you can use for competitive research are:
Once you’ve understood their content strategy and what works for them, you can revise your content accordingly and use their tactics to gain more followers. For example, if you notice that following certain trends has given them more engagement, maybe you can use that with your own content.
Create a Posting Schedule
In order to keep your followers interested, you can’t publish every day for a week and then just one time in the following week. Set a specific time during specific days to post consistently with a calendar.
TikTok suggests uploading between one to four times per day. To make an impression, you should:
Update your content often.
Aim for twice-weekly updates at least, or more frequently if possible.
Do some research on what time and days work best for you.
For example, say you figured 12 pm on Tuesdays, 3 pm on Wednesdays, and 5 pm on Saturdays give your posts the most engagement, mark that on your calendar, and post regularly on those times.
A content calendar will also help you plan the right content at the right time. For example, If you know that the Oscars are coming up, you can plan your content strategy around it accordingly.
Your schedule should be flexible enough to accommodate sudden shifts in taste or the emergence of an entirely new trend. You may save time using the automatic functionality offered by several content calendar tools, such as:
Marketing on TikTok can gain traction with organic content but can speed up with sponsored ad campaigns. Advertise on TikTok using the platform’s many monetization methods, including:
in-feed advertisements,
top-view ads,
brand takeovers, and
sponsored hashtags.
TikTok uses an ad bidding structure similar to other social media sites. You may decide how much to allocate to advertising, but getting a good spot requires bidding on popular search terms.
Always utilize high-quality content when creating sponsored advertising on TikTok, and make sure you’re reaching the correct people. You can track the success of your sponsored content on TikTok with the help of the platform’s built-in statistical analysis.
More Tips to Measure Success
Marketing on TikTok will include a lot of trial and error to perfect it. Since it’s a comparatively new platform, it has a lot of potentials when done correctly, resulting in a lot of exposure and engagement. While the above steps will serve as a skeleton to create a marketing strategy, here are a few more tips you can consider including:
Be open to working with TikTok influencers who can produce entertaining, shareable videos that promote new products you can utilize on your social media platforms.
Promote user-generated content (UGC) where you encourage your customers to share videos about your products, such as a review, unboxing video, or flaunting it as they use it.
Take advantage of inbuilt video editing tools that allow the creation of engaging content with just your phone.
Take on new trends that increase your chance of going viral with trending challenges and audio, and include them in your marketing strategy.
Conclusion
If done properly, TikTok marketing may be quite effective. The market for this type of advertising isn’t completely tapped into, and TikTok has enormous potential for rapid expansion and widespread user participation. Follow this guide to create a winning TikTok marketing strategy for your online store, and watch as sales soar. Our last piece of advice – make sure that you perfect your content creation tactics over time and that you’re engaging with your TikTok audience.
Google’s new feature allows businesses to associate creative assets such as photographs, videos, and text.
According to a report by Search Engine Land, a new feature in Google Performance Max ads allows you to mix products and create collections – for ads or free product listings.
“The ability to associate different products and assets simplifies the product listing experience, saving you time and money,” the article stated. “Collections can also enrich product data, which could result in enhanced product performance, increased engagement and a richer customer experience,” it added.
Collections can contain up to 100 items. They are only accessible for local products sold within Performance Max to meet store objectives.
Google notes, “At this time collections are only used by promotion of local products within Performance Max for store goals.”
The ability to reach target audiences effectively at scale is the top worry for more than half (53%) of CEOs worldwide, according to the IDC.
Despite the impending cookie deprecation in 2024, according to IDC, 41% of advertisers are marginally or not familiar with targeting approaches other than third-party cookies or IDs.
According to the Insider Intelligence/eMarketer report, Google Topics, universal IDs, seller-defined audiences, and data clean rooms are a few identification solutions developed to help marketers negotiate a post-cookie world.
Most (51%) of company leaders voiced concern over maximizing return on ad spend.
Snapchat will briefly surpass TikTok (12.7%) as the fastest-growing social media platform globally in 2023, with year-on-year user growth of 13.4%, according to Insider Intelligence/eMarketer.
“Almost half (48.3%) of the world and 81.7% of all internet users are already on social media, according to our forecast. The report states that growth has slowed significantly and is highest in the Middle East, Africa, and Asia-Pacific.
“Snapchat is growing in India, with an expected 183.6 million users this year, largely as a result of the country’s TikTok ban,” it added.
Over a fifth (21.7%) of the world’s population will use TikTok or its Chinese equivalent, Douyin, this year. On the other hand, a possible ban in the US may harm future US growth.
This Home Décor Product Is Going Viral On Facebook & TikTok - Sell It Right Now!
If you’re looking for a Winning Product to sell right now in the Home Décor niche, then stop everything you’re doing and read this article right now.
This product appeared on my feed and I simply had to share it with you, the Ecomhunt Dropshipping community.
This product is one of the best I have seen in a long time, and it’s doing absolutely amazing right now on Facebook & TikTok. Getting tons of positive engagements and a lot of people are buying it FAST.
This is your opportunity to jump on the trend wagon and start selling this product to make some bank.
Make sure to read the whole article so you don’t miss a thing – We have some great tips that will help you turn this product into a real winner.
1. The Product
As a Dropshipper, I get a lot of great product ads recommended to me daily on Facebook and. The reason I get all these recommendations is because I tend to click on each of them to “trick” Facebook’s algorithm that I want to see more of the same content.
If I was a regular person, getting all these product ads would be hell on earth but I’m a Dropshipper so for me it’s an opportunity to find a hidden gem and make some sales.
And luckily for you, you are getting a sneak peek to a gem that I’ve found a few weeks ago and decided to share it with you for free. I’m talking about this amazing product you see above which is the Led Painting.
So basically this product is a picture that has some specially placed led lights to give the portrait a new depth. And it’s definitely working because the ads I’ve seen on Facebook and Instagram are getting positive engagement.
People absolutely LOVE these Led Paintings and they’re buying them fast!
Now here’s what I like the most about this product:
This is a premium quality product that costs about $13 on Aliexpress with a Free Shipping option to the USA. You can easily sell a single LED painting for at least $39.99 and make a decent profit. If you create a one-product store and make it look as a real brand, then you can even sell it for $49.99 or even a bit more. Huge profit margins!
It opens the door to the lucrative Home Décor niche where you have an infinite amount of products you can sell, and there are always new cool products that are popping out each day. This painting can be your ticket into this niche which can potentially make you consistent sales all year round.
You have some great creatives you can use for your ads on Aliexpress. Superb quality videos and HQ photos are free to be used for your video & photo ads.
New versions/designs of this product are appearing on Aliexpress and you can potentially snag a design no Dropshipper has yet to try and sell it. Huge opportunity to sell an “untapped” product and be the first one to create a trend.
And a few more stuff… I touched the most important parts about this product so the 4 points above should be enough to convince you this product is worth a try 😉
2. The Ad
I have some good news and some bad news regarding the video ads for this product… The bad news are that I didn’t save the Facebook ad for this product when I first saw it.
I had a really bad internet connection when I was on the train heading home, so it got lost and I didn’t even had a chance to click on it.
But the good news are is that I remember exactly what the ad looked like – And it’s the exact copy of the video you can find on the Aliexpress product page.
No editing, no nothing! It is exactly the same video that was downloaded and later used as a video ad to sell this LED painting.
And these news aren’t just good, they’re actually great! Why you ask? Because creating a better looking video ad will be much easier and basically whatever you create will be seen as a totally new content.
A Fiverr video ad creator that costs $20 max can take the creatives from Aliexpress and create for you a stunning video ad. And not just with music, but also with text descriptions, nice looking cuts, and a call-to-action at the end.
So don’t be lazy here and make sure you create something new to test out this product. Facebook doesn’t like recycled footage and the audience eventually gets tired from seeing the same ad again and again and again.
3. The Store
Well like I said, I don’t have the ad on me so I also don’t have the original store to show you… Instead I am attaching a screenshot for one of the best online stores I have ever reviewed on this blog.
In my opinion, the best course of action will be to create a one-product store around this LED Painting to make it look like the real deal and to increase its value.
Basically, after reading the attached article, you’ll understand exactly what needs to be done in order for it to work. It won’t be fast and as easy as creating a half-baked store and launching ads as quickly as possible.
But this will give you the best chance to make actual sales and to keep a nice profit after each transaction.
4. Selling Strategy
One of the things I like about the Home Décor niche is the high AOV potential. Unlike other niches where a customer buys only one piece, the Home Décor niche works really well when selling multiple pieces.
A quantity discount bundle is the logical thing to add here, offering customers a discount if they buy 2 or more pieces. And the most important part about quantity discounts: Don’t be greedy!
There’s plenty of profit to be made here so offer at least a 10% discount on the second piece and jump by 5% each time an additional piece is added to the cart.
I’ve seen plenty of Dropshippers offer ridiculously low discounts that only piss off the customers.
To Sum It Up
This amazing LED Painting may be that one product which will finally make you some decent sales and profit. And the best part? It’s in the Home Décor niche which has a huge audience that’s ready to buy anything cool looking.
Be on the constant lookout for products like the LED Painting I shared with you in this article, and you might have a niche store that makes you sales all year round.
So don’t sit out on this product and start selling it right now.
Good luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
According to Wpromote and Ascend2, 60% of US B2B marketers believe social media would be the most effective B2B medium for driving profits in 2023.
According to Insider Intelligence/eMarketer’s report, 2023 B2B Social Media Marketing research, younger B2B buyers are driving digital-first marketing strategies as they become more involved in the purchase process.
Video-based platforms like YouTube and TikTok effectively attract B2B buyers, especially younger ones, while LinkedIn remains the most popular social network for B2B marketers worldwide.
The second most popular marketing channel is content marketing (60%), followed by email (45%).
Instagram announced on Tuesday that it is updating its Reels templates to make it even easier for users to make short, exciting videos.
“Reels templates allow you to easily create a reel by reusing elements from another reel you love. Just drop in your own videos and photos to save time and put your own creative spin on a reel,” stated Instagram in a post.
“We’re making it easy for you to find inspiration for your next reel, starting with a new and improved Template Browser. Now, you can browse templates by category in the Template Browser, organized by Recommended, Trending, and templates or audio you’ve saved,” the company said.
“Templates will be customizable – allowing you to add or remove clips, adjust the timing of individual clips, or edit any preloaded element,” Instagram added.
