Most businesses worldwide have yet to implement AI and machine learning or are still in the research phase.

According to a June Workday poll, 42% of firms in North America have not used AI or machine learning, while 22% are rolling it out and 21% are scaling up the technology.

According to a June prediction by Insider Intelligence/eMarketer, more than 100 million people in the United States will utilize generative AI by 2024, representing exponential adoption rates since the launch of ChatGPT in November 2022.

According to S&P Global Market Intelligence, the most popular reasons for decision-makers worldwide to build AI and machine learning applications are to improve product or service quality and achieve cost savings in IT and operations.

According to a Forrester projection cited by Forbes, the generative AI business will increase 36% annually until 2030.

More interesting AI applications will be accessible for business owners as Big Tech companies like Microsoft, Amazon, and Oracle improve their offerings.

YouTube is offering creators additional capabilities to broadcast specific product advertising in their videos.

YouTube artists will be able to add timestamps to products they tag in their videos, allowing a purchase button to display at an appropriate time while you are viewing, according to an announcement on Wednesday, reported The Verge.

It is a minor detail, but it might make things easier for companies and producers collaborating on a video. Giving the creator control over when the shopping button appears should please both the creator and the advertiser.

YouTube is also providing creators with a few new shopping capabilities. Creators will be able to bulk tag affiliate products in their video archives, which will “help you earn revenue from older content that still gets high traffic.”

In addition, YouTube Studio will be able to show creators which affiliate products generate the most cash starting “in the coming weeks.”

Salesforce says that 59% of shoppers worldwide have used social media to buy something. More than half of all shoppers have used it to find products.

According to the forecast of Insider Intelligence/eMarketer, there will be 110.4 million social purchasers in the United States in 2024, accounting for 38.8% of the population.

Facebook will be the leading platform for social commerce next year, with 64.6 million social purchasers, followed by Instagram (46.8 million) and TikTok (40.7 million).

Livestream commerce has yet to catch on with US customers. However, according to the forecast, because it is an important aspect of TikTok Shop’s e-commerce drive in the United States, the channel may begin to acquire traction in the coming year.

Although growth is slowing, global personal luxury sales will increase from $415.45 billion in 2023 to $499.59 billion in 2027, according to a forecast by Insider Intelligence/eMarketer.

The United States and China are the world’s two largest personal luxury markets, accounting for more than half of all luxury sales by 2027.

According to the projection, e-commerce will account for 20% of personal luxury sales this year. This is ahead of total e-commerce sales, which will account for 19.5% of retail sales.

The summer of 2023 saw an exceptional increase in travel app usage, surpassing the previous year’s highs.

According to the most recent data.ai analysis, tourists will rely on their mobile devices more than ever during the summer of 2023, reported Mobile Marketing Reads.

Users on Android phones spent an incredible four billion hours in travel apps between May and August 2023, an average of more than one billion hours per month. This indicates a significant 14% increase year on year.

Unlike in 2022, when the increase was driven mainly by vacation-related apps, the growth between 2022 and 2023 was primarily driven by day-to-day travel applications. During the summer of 2023, transportation apps like Uber and InDrive and train and coach booking applications like IRCTC Rail Connect saw huge increases in popularity.

Transportation apps lead the list of the top breakout travel apps in year-over-year growth during the summer of 2023. The transportation subcategory accounts for eight of the top ten most popular applications worldwide. Notably, applications such as “Where is my Train,” “inDrive,” and “Grab Driver” emerged as the top breakout apps in 2023.

Google and Bing are the most popular search engines in the United States.

According to CBT News, Bing and Google have different kinds of ads, though they tend to mimic each other slightly.

“Google’s cost per click tends to be higher than Bing because Google is more competitive,” stated the report.

“Later last year and earlier this year, a small amount of Google’s fairly large market share was eroded when Bing launched an artificial intelligence and AI-enabled search,” it continued.

The typical Bing user is a little older – and may have a little more education and disposable income.

According to the report, Google and Bing do not typically cater to the same demographic. Bing is incorporated into some devices and applications, including Microsoft’s browsers and search within their operating systems.

Retail will have a larger share of US digital ad spending (27.9%) in 2023 than the five sectors with the lowest spending combined, according to a prediction by Insider Intelligence/eMarketer.

According to the “US Digital Ad Spending by Industry 2023” analysis by Insider Intelligence/eMarketer, retail will spend $73.55 billion on US digital advertising in 2023, $34 billion more than the second-place spender, consumer packaged goods.

“Retail digital US ad spend will grow by 12.2% this year, second only to travel at 14.3%,” per the forecast.

“Retail digital ad spend growth will pick up speed next year, hitting 14.2%,” stated the report.

US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and ISG.

After email marketing, most of the marketing budgets are going to social media and influencer marketing.

According to a February Airship study, nearly half (48%) of US internet users always or frequently ignore/delete emails from brands without reading them.

“To combat that, brands are leaning on AI and automation tools to deliver more personalized, targeted messaging to their audiences,” stated Insider Intelligence/eMarketer.

Google’s new email sender guidelines may upend marketers’ email strategies by making it easier to unsubscribe from marketing emails.

This year, 53.7% of US marketers will use Instagram Reels for influencer marketing, making it the top platform.

According to Insider Intelligence/eMarketer, Instagram Reels will be utilized by 62.2% of advertisers by 2025, matching Facebook.

Instagram will be used by 97.6% of US marketers in 2023, according to Insider Intelligence’s July projection, thanks to its numerous content formats, rich creative tools, and enormous viewership.

“TikTok’s engagement rates are higher than Instagram Reels’; which could attract the other half of US marketers who have not yet used this platform,” the report stated.

Following Instagram Reels and TikTok as an influencer marketing platform is YouTube, which is projected to be used by around 45% of US marketers by 2025.

Meta Platforms said on Wednesday that it has begun rolling out generative artificial intelligence (AI) technologies that can generate content such as image backgrounds and variations of written text for all marketers.

The company began testing these capabilities in May, allowing access to a restricted group of advertisers in a “testing playground,” reported Reuters.

The tools will be available in Meta’s Ads Manager, and their distribution will be completed next year.

The company said last week that businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to communicate with customers.