Shopify Ranks the Top 10 Social Media Platforms for E-commerce
The internet purchasing experience has evolved. Customers no longer find a product and then go to a retailer's website to buy it. Social media is helping to...
People Came for Discounts, but Black Friday Sales were the Lowest in Years
In-store retail sales in the United States increased by the most since December, thanks to aggressive discounts. However, the year-over-year sales increase for the week covering the...
People are Fine with More Ads Given Content is Free
Consumers prefer free content in exchange for ads on websites and apps, which is good news for ad-supported platforms and services.
According to a report by EMarketer, while...
Consumers Prefer Receiving Coupons Via Email
According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email.
Only 31%...
TikTok’s US Ad Revenue Spikes by 184.4%
TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion.
According to Insider Intelligence/eMarketer, TikTok's fast ad growth...
UK Supermarket Sales Increased 5.4%
Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according...
Macy’s Forecasts Lower Annual Sales, will Close 150 Stores
Macy's estimated yearly revenues below market expectations due to lackluster demand for its apparel and shoes, and it announced plans to eliminate 150 locations by 2026 as...
5 Tips for email marketing
Here are five ways you can make your potential customers click your emails, according to an article in The Business Journals.
1. Create objectives for the campaign. For...
Almost Two Thirds of US States have Passed or are Considering Privacy Laws
According to the International Association of Privacy Professionals, 16 states in the United States have implemented broad consumer privacy legislation as of April 2024.
EMarketer reported that five...
Gen Z’s Holiday Shopping Secret: Social Commerce Takes the Spotlight
Gen Z is leading the way in holiday shopping through social media, with 42% of Gen Zers planning to buy gifts directly via social platforms, more than...
