Retail Media Ad Spend will Exceed $100B by 2027
Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media ad spend will double to $109.40 billion.
"Increased spending in retail media connected TV and other off-site...
Facebook’s Ads irk Users
Nearly half of YouTube and Instagram users in the US said they saw more adverts on those platforms, and 52% of Facebook users in the US said...
What Kinds of Products do US Advertisers Predict will have High Spending on Retail...
Advertisers in the United States predicted that there would be an increase in spending for specific product categories, according to a report by McKinsey & Company.
The survey...
TikTok to gain 1.5 billion users by next year
TikTok may reach 1.5 billion monthly users within the next year, according to data from App Annie's 2022 Mobile Forecast report.
This number is higher than Instagram, with...
Younger Beauty buyers are Less Price-Conscious than Older Consumers
Gen Z buyers of beauty and skincare products are particularly drawn to brands because of their cost (48%), samples (46%), and sustainability (44%), according to Bolt.
Pricing...
B2B Marketers Worldwide Prefer LinkedIn
LinkedIn is the social platform most regularly used by B2B marketers and their clients worldwide. YouTube is the runner-up, followed by Facebook and Instagram, According to an...
Consumers Like Tailored Loyalty Rewards
According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences.
"Consumer data is key to creating a more...
TikTok’s Popularity as an E-commerce Search Engine is Fading, study says
A survey conducted by CivicScience found that fewer adults in the United States are beginning their product searches on TikTok than a year ago.
Overall, Amazon is where...
Pinterest’s Poor Outlook Shows Heavy Competition for Ad Spend
Pinterest estimated first-quarter revenue considerably below Wall Street expectations on Thursday, indicating that it will face stiff competition from larger social media competitors even as the digital...
Ecomhunt’s Chrome extension among Ecom King’s favorite product research tools
Mohammed Kamil Sattar (The Ecom King) shared his favorite product research tools in a recent Youtube video and included Ecomhunt's Chrome extension.
"I use Facebook and I use this...
