Google Search to Become More ‘personal’ by Adding AI Chatbots and Videos
The changes attempt to respond to queries that typical '10 blue links' web results cannot simply answer.
According to a report in The Wall Street Journal, Google is...
Advertising Spending Recovering after Apple’s AppTracking Transparency
A year after Apple launched its App Tracking Transparency (ATT) update, mobile ad spending is starting to recover, according to a report by AppsFlyer.
After an initial drop,...
Retail Media Struggles with Cost and Verification
Some of the biggest problems brands and advertisers in the US, France, Germany, and the UK have with retail media networks are the cost, the lack of...
Amazon, Others Change “Free” Shipping as Prices Rise
Amazon and other online merchants who utilize so-called free delivery to develop customer loyalty are scrambling to prevent it from eroding profitability as prices rise and e-commerce...
TikTok surpasses Youtube for viewing time per user
TikTok has overtaken Youtube for the average time spent per user in the United States and the United Kingdom, according to a new report.
According to app monitoring...
US Retail Sales by Category
The top sector for US retail sales so far in 2022 is auto and parts, which make up 24.4% of total sales, according to Insider Intelligence/eMarketer.
The second...
Twitter to Emphasize Video, Commerce in Business Revamp
Twitter aims to focus on video, creator, and commerce partnerships to reinvigorate the company beyond digital advertising, according to a Reuters-reviewed investor presentation by owner Elon Musk and...
95% of Users Engage with SMS Messages within 3 Minutes
The average US user checks their mobile phone up to 200 times per day, making SMS marketing very attractive, according to Forrester research.
An article published in Insider...
TikTok Increasingly being Used as a Search Engine
There is a trend of web users utilizing TikTok as a search engine.
According to an article in the Search Engine Journal on Friday, some people prefer searching...
The Leading Social Media Platforms Where Customers Engage with Brands
Facebook ranked first among social media platforms utilized by American internet users to engage with brands in 2023, with 61.5% of users doing so, according to data...
