Instagram copies TikTok, allowing replies in Reels

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Instagram released a new feature called “Reels Visual Replies” that allows users to reply to comments on posts. The new option allows users to reply with a...

Video Game Developers: Future of Gaming will be Streaming

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According to video game creators, streaming will have the most growth of any gaming platform by 2025, as indicated by 40% of those questioned, according to Perforce...

Three New Features Released by YouTube, including Live Stream Reaction Analytics

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YouTube has released three new improvements for video creators that aim to provide them with a better insight of their audience and improve the user experience they...

Amazon Prime Day Sales Surge as Discounts Entice Buyers

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The first day of Amazon.com's Prime Day, a two-day shopping event, saw U.S. online sales increase by nearly 6% to $6.4 billion, compared to the same day...

US Marketers Spend Most on Social Media and TV

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US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...

E-commerce Keyword Research Tips

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Understanding which terms Google ranks for allows you to climb to the top of search engine results pages, increasing visibility, visitors, and conversion rates. According to an article...

Meta to Launch Twitter-like App Called Threads

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Meta Platforms is to debut Threads, a Twitter-rivalling microblogging app, only days after Twitter CEO Elon Musk drew flak for placing a temporary limit on how many...

Retail Media Struggles with Cost and Verification

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Some of the biggest problems brands and advertisers in the US, France, Germany, and the UK have with retail media networks are the cost, the lack of...

Instagram Continues to Shift Toward TikTok, Making Almost All Videos Reels

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Instagram continues its shift toward TikTok's short video platform by making almost all its videos reels, according to a report by The Verge. Additionally, there is a new...

Return Policies are Critical to Consumer Decisions

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According to a Happy Returns survey commissioned by PayPal, 81% of US adult digital consumers evaluate return policies before making a first-time purchase, and 55% abandon their...