Understanding which terms Google ranks for allows you to climb to the top of search engine results pages, increasing visibility, visitors, and conversion rates.
According to an article in the Search Engine Journal, here are some tips on keyword research for e-commerce.
The total number of searches per month for a specific keyword search phrase is referred to as search volume (or average monthly searches). You want to target keywords with sizeable monthly search volumes because it indicates that many people are searching for that topic.
But many searches could also mean a lot of competition for ranking. You may target these more significant terms if your content is high quality and you get backlinks. But it could take longer and be more challenging.
Keyword difficulty, often known as search engine optimization (SEO) or keyword competition, is a value between 0 and 100 that estimates the difficulty of ranking on Google for a particular keyword.
According to the report, a higher keyword difficulty score indicates that competing with existing search results will be challenging. Finally, it comes down to the quality and reputation of your website and the material you provide for each target term.
Search relevancy determines how closely the search query corresponds to the search results.
A keyword with a high search volume can be found. Nevertheless, if the results don’t describe what’s on the page or what you’re selling, you’re unlikely to achieve any meaningful goals or conversions.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon