Gen Z Chooses Social Media to Research Brands Instead of Search Engines
Data from GWI in 2023 shows that 51% of Gen Z consumers worldwide research brands on social media versus 45% on search engines.
According to an October 2023...
Google Ads will Automatically Pause Inactive Ad Groups
Google Ads will automatically pause ad groups with low activity.
Ad groups formed at least 13 months ago that have not received impressions in the previous 13 months...
After Deal Dreakdown, TikTok Removes Universal Music content.
TikTok has begun removing Universal Music Publishing Group (UMPG) content from its video app after failing to secure a new license arrangement with the music label, the...
Macy’s Forecasts Lower Annual Sales, will Close 150 Stores
Macy's estimated yearly revenues below market expectations due to lackluster demand for its apparel and shoes, and it announced plans to eliminate 150 locations by 2026 as...
Retail Media will Account for One-Fifth of Global Digital Ad Spend this Year
Global retail media spending will reach $140 billion this year, according to a December 2023 forecast by Insider Intelligence/eMarketer.
Examples of retail media websites are Amazon, Walmart, and...
Etsy Expects a Slow First Quarter Due to Weak Demand
Etsy warned Wednesday of a drop in first-quarter gross merchandise sales due to lackluster demand for handcrafted goods and personalized presents sold through its online marketplace.
Etsy shares...
Consumers Value Points and Rewards Over other Loyalty Benefits
More than half (55%) of adults worldwide believe that offering points or incentive systems is the most effective approach to keep them coming back, according to a...
Amazon Tops List of Best Online Shops in US
According to the number of unique monthly visitors, Amazon's website is by far the most visited e-commerce site in the United States, according to Similarweb data from...
Getting Social Media Branding Right
In today's market, no company can afford to ignore social media.
"Your social profiles are often the first touchpoint customers have with your organization – and as such,...
OpenAI Launches an AI Model that Converts Text into Video
Microsoft-backed OpenAI is developing software that can generate minute-long videos based on text cues, the company announced on Thursday.
The program, known as Sora, is currently available for...
