Meta’s Latest Business Tools Update: What Advertisers Need to Know
Meta has announced new updates to its Business Tools, focusing on enhancing user privacy.
According to a report by the Search Engine Journal, these changes will restrict...
Reddit’s New Strategy: Interest-Based Ad Targeting
Reddit's New Strategy: Interest-Based Ad Targeting
Reddit has launched a new interest-based ad targeting approach to attract more advertisers by improving ad relevancy.
According to a report in...
Gen Z: The Next Wave of Digital Shoppers
Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z.
According to EMarketer, this generation’s digital...
Video Ads Reign Supreme on Amazon, say Retail Experts
According to March 2024 data by Zogby Analytics and Feedvisor, 48% of US retail decision-makers believe video ads deliver the highest return on ad spend (ROAS) on...
Reddit Tops Google Search with Surging Ad Revenue
Reddit soared to become the fifth highest-visibility domain in Google's organic search results in July 2024, a remarkable leap from its No. 68 position in July 2023,...
Amazon Dominates June Traffic: Most-Visited Digital Retailer
In June 2024, Amazon led the US digital retail landscape, drawing an impressive 236.9 million unique visitors, according to Comscore.
This figure far surpassed Walmart, which ranked...
Social Media to Overtake TV: The Future is Digital in 2025
In 2025, social media users in the US will outnumber linear TV viewers for the first time, according to EMarketer's June 2024 forecast.
According to the data, 236.4...
Amazon Tops June as Most Visited Retailer
In June 2024, Amazon attracted 236.9 million unique US visitors, far outpacing Walmart's 137.2 million, according to Comscore.
Amazon's dominance extends beyond traffic and leads in US...
Google’s Digital Ad Growth Outpaces Microsoft
Since Q3 2023, Google has experienced rapid growth in digital ad revenues, doubling the pace of Microsoft's gains. According to recent earnings reports, Google's global dominance in...
Digital Dominance: Over 75% of US Ad Spend Goes Online
Total US media ad spend is forecasted to hit $389.49 billion this year, with 77.7% funneled into digital channels such as mobile, desktop/laptop, and connected TV (CTV),...
