Winning Product #18: Men’s Chest Bag With Full Testing Strategy Using Facebook Ads

This week’s product is this men’s chest bag.

Sometimes you get lucky on Aliexpress and find a quality product like this chest bag right here. Plenty of 5 star reviews with customer photos. High quality photos and a nice video for us to use for our ads. And plenty of sales make this product a must to test!

So let’s jump in and see how can we sell this chest bag with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

Important: CBO is still not fully active so I will be showing you the “old” ways of testing products for now. For those who are interested in testing with CBO, please check my recent articles about CBO here and here.

3. Targeting & Strategy:

I personally am not a big fan of these chest bags fashion and probably will never buy one for myself. I also don’t follow any fashion trends so it was a bit hard for me to “connect” to this product and instantly understand what will be my target audience.

Still I did some research and I know that these chest bags are trendy right now and plenty of male celebrities are wearing those. But this one we’re about to test has a more classic style so it can be a good fit to basically everyone.

So in the end, here’s the targeting I chose:

1. Men(age 18-28) & in college – Young men who are in college may find this bag useful to place some of their stuff there like iPads, notebooks, etc. A good bag to have if you need to travel light.
2. Men(age 18-28) & fashion interests + famous celebrities – I went for young men who are more into fashion and may find this bag the perfect addition when they travel, go to work, go out somewhere, etc. And I added Kanye West somewhere in the interests because he’s been seen wearing those.
3. Men(age 18-28) & street fashion interests – Similar to the second targeting but this time I made sure to choose streetwear fashion interests.

Possible targeting:

1. Young men who are into photography and sometimes need to carry only some of their gear so this bag is perfect for them.
2. Frequent travelers: They usually travel light and this bag is a great thing to have to have quick access to their passport and other important stuff they carry.

Men(age 18-28) & in college:

Men(age 18-28) & fashion interests + famous celebrities:

Men(age 18-28) & street fashion interests:

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimized for purchase even if you have zero pixel data.

5. Ad Type & Copy:

Plenty of high quality photos we can use and a good video showing this bag’s features is a enough for us to create great ads and start testing. If you want to test this product by using only photo ads then I think it shouldn’t be a problem. But if you really want to increase your chances, then take your time and create a video ad.

Test all the creatives and see which one brings you the best results!

Here are the photo ads and ad text examples I created.

Examples:

1200×1500 photo ad:

1200×1500 photo ad(another version):

1200×1200 photo ad:

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $20 and the shipping is free(epacket usa).

I think we can easily sell this bag for $39.99 with $3.95 or $4.95 shipping – That’s if you want to play it safe and be sure the price isn’t the issue. I would price it for $49.99 + Free Shipping.

Good profit margin and a great looking product for such price

Selling Strategy:

Quantity discounts won’t work in this case and I suggest keeping it clean so no upsells as well. Focus on getting sales as quickly as possible!

What we should use is some scarcity tactics like deal of the day timer, promotional message & quantity timer. Maybe add some message about the Free Shipping promotion active for only the first 100 orders to make your customers go through the checkout process faster 😉 Use Ultimate Sales Boost. It’s a Shopify app and the free version is all you need to have a timer, custom message and other options set on your product page.

Summary:

This is a great product to sell and there shouldn’t be a problem to sell it for $39.99 or even $49.99. The only thing you need to do is create some great photo/video ads and do some good research. Look for hidden interests no one thought about or big brands that sell these crossbody/chest bags in thousands.

Go on Instagram and search for Fashion Influencers, I think it can really sell well on Instagram 🙂

I hope you liked this week’s winning product article – Feel free to ask questions in the comments.

Good luck!

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Daniel Aloni

Daniel Aloni is one of the leading mentors in the Ecomhunt family. Daniel is a highly experienced Print On Demand seller with multiple 6 figures successful launches.

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