September US Antitrust Trial for Google Ads

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In a lawsuit, the US Justice Department and a group of states filed against Google accuses the company of abusing its dominance of digital advertising technology. A...

YouTube Requires Content made by AI to Include a Disclaimer

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YouTube now asks creators to indicate whether their videos contain AI-generated or altered content that could be mistaken as genuine. Google announced on its blog that disclosure labels...

People are Fine with More Ads Given Content is Free

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Consumers prefer free content in exchange for ads on websites and apps, which is good news for ad-supported platforms and services. According to a report by EMarketer, while...

The Leading Social Media Platforms Where Customers Engage with Brands

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Facebook ranked first among social media platforms utilized by American internet users to engage with brands in 2023, with 61.5% of users doing so, according to data...

Consumers Prefer Receiving Coupons Via Email

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According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email. Only 31%...

TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban

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Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...

Big Tech Dominates US Digital Ad Market

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Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...

YouTube Warns Channel Owners about Deleting Videos

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YouTube's product lead for homepage and recommendations, Todd Beaupre, stated on X that YouTubers should not "delete videos unless you have a very, very good reason." "When you...

Instagram has Long Earned More from Ads than YouTube

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Meta submitted a motion on Friday to dismiss the FTC's monopoly charges, which contained information about how much advertising money Instagram has generated in recent years. The Verge...

Amazon Made Up 40% of E-Commerce Sales

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Amazon accounted for 80% of marketplace sales, 40% of e-commerce sales, and 4% of retail sales in the United States in 2023, according to Marketplace Pulse. A forecast...