September US Antitrust Trial for Google Ads
In a lawsuit, the US Justice Department and a group of states filed against Google accuses the company of abusing its dominance of digital advertising technology.
A...
YouTube Requires Content made by AI to Include a Disclaimer
YouTube now asks creators to indicate whether their videos contain AI-generated or altered content that could be mistaken as genuine.
Google announced on its blog that disclosure labels...
People are Fine with More Ads Given Content is Free
Consumers prefer free content in exchange for ads on websites and apps, which is good news for ad-supported platforms and services.
According to a report by EMarketer, while...
The Leading Social Media Platforms Where Customers Engage with Brands
Facebook ranked first among social media platforms utilized by American internet users to engage with brands in 2023, with 61.5% of users doing so, according to data...
Consumers Prefer Receiving Coupons Via Email
According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email.
Only 31%...
TikTok Advertisers will Seek Alternatives if US Senate Moves Forward with Ban
Advertisers who use TikTok to reach young customers are making backup plans with social media competitors in case the short-form video app is sold or banned in...
Big Tech Dominates US Digital Ad Market
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...
YouTube Warns Channel Owners about Deleting Videos
YouTube's product lead for homepage and recommendations, Todd Beaupre, stated on X that YouTubers should not "delete videos unless you have a very, very good reason."
"When you...
Instagram has Long Earned More from Ads than YouTube
Meta submitted a motion on Friday to dismiss the FTC's monopoly charges, which contained information about how much advertising money Instagram has generated in recent years.
The Verge...
Amazon Made Up 40% of E-Commerce Sales
Amazon accounted for 80% of marketplace sales, 40% of e-commerce sales, and 4% of retail sales in the United States in 2023, according to Marketplace Pulse.
A forecast...