The ability to reach target audiences effectively at scale is the top worry for more than half (53%) of CEOs worldwide, according to the IDC.
Despite the impending cookie deprecation in 2024, according to IDC, 41% of advertisers are marginally or not familiar with targeting approaches other than third-party cookies or IDs.
According to the Insider Intelligence/eMarketer report, Google Topics, universal IDs, seller-defined audiences, and data clean rooms are a few identification solutions developed to help marketers negotiate a post-cookie world.
Most (51%) of company leaders voiced concern over maximizing return on ad spend.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
