Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer.
The following graph includes ads that appear on both desktop and mobile.
The Worldwide Digital Ad Spending Report Update 2023 projects a 9.5% growth in digital ad spending, the second slowest rate since 2011.
Digital ad spending is projected to surpass $700 billion in 2025 and $800 billion in 2026.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
