According to Ahrefs, their blog ranks on the first page of Google for more than 13,600 keywords, and here are tips on how they do it.
- Do not waste your time on things that do not matter and that are untrue, such as using long-form content because you think it ranks better.
- Remember that search intent is critical.
- Use quality title tags.
- Refresh declining content.
- Improve key pages with internal links.
- Improve page experience signals by using the Core Web Vitals report in the Google Search Console or the Performance report in Ahref’s Site Audit.
- Use mixed-intent keywords, as people often look for different things in a search. Focus on the dominant intent, according to Ahrefs.
- Include FAQ sections and possibly rank for the content.
- Quote experts, as this adds authority to your website.
- Optimize featured excerpts from top-ranking pages that show up in search results.
- Upgrade image backlinks so others can share your custom pictures
- Fix dead pages with backlinks and redirect the page.
- Run an annual content audit.
- Build more backlinks.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
