In its mobile search results, Google launched a “Shops” section, a company spokesperson confirmed to Search Engine Land.

The Shops section shows up to three retailers and can expand up to ten. However, the feature is now only available on mobile phones on specific shopping searches in the US.

“We launched this to help present more seller options to users on Search. The selection of results shown and their order are based on organic search ranking,” said the Google statement to Search Engine Land.

Google had already launched a “deals” section in search results and integrations with Shopify, WooCommerce, and other e-commerce platforms.


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