Shopify announced the release of Dawn on Friday, a new theme created by Shopify that allows for flexibility and more features.

Shopify said that the new theme makes it “easier to customize than ever” without having to do any coding. “Dawn’s site-wide cross-selling and media-optimized product pages make uniquely designed to boost sales,” stated Shopify.

Shopify says the free theme is good for clothing, accessories, home and garden, health, and beauty brands.

The Dawn theme features include recommended products, blogs, promo banners, a FAQ page, and product reviews. It also has a sticky header and product filtering and sorting.

Dawn is an Online Store 2.0 theme which means it uses sections and blocks to create a layout.

Take a look at a demo of the new theme here.


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