A new report says that the coronavirus outbreak led to increasing e-commerce prices, reversing a trend of dropping prices.
Online prices increased by 2.3% in June compared to the previous year, according to the Adobe Digital Economy Index.
According to the report in Forbes, online prices declined 5.2% in 2019 and had dropped by an average of 3.9% per year from 2015 to 2019. So even as overall online spending was increasing, the cost of goods online was dropping.
Adobe collected data from over 1 trillion visits to U.S. e-commerce websites, tracking over 100 million product SKUs.
Shipping and supply shortages caused some of the increases in prices.
Prices offline rose by 5.4% in June since a year prior.
The categories with the largest spike in prices online, according to Adobe, were apparel (up 16%), sporting goods (up 3.5%), and nonprescription drugs (up 4%).
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
