According to an Ascend2 and ActiveCampaign survey published in February 2024, more than three-quarters (77%) of US adults prefer to get e-commerce coupons by email.
Only 31% prefer to receive coupons by text, 30% using the store’s mobile app, and 19% via direct mail.
According to SeQuel Response and ISG data from April 2023, nearly two-thirds of US marketers have increased their annual email marketing budget in the last year, according to a report by EMarketer.
According to Zendesk statistics from August 2023, 53% of global business leaders expect generative AI to significantly impact customer emails during the next two years.
According to Marigold statistics from November 2023, half of all individuals globally made a purchase via email in the previous year, outnumbering other select digital channels (social media ad or post, SMS, banner ad), the report noted.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
