Pinterest is one of the most underutilized social media tools for company promotion.
The lack of popularity, however, is not owing to a lack of promise, according to an article in Search Engine Journal.
When used correctly, Pinterest can bring enormous value to the success of an e-commerce brand.
Pinterest has a lot of potential, but it has its own strategy. It is distinct from other social platforms and requires a particular approach to succeed.
“So, is it worth going into Pinterest if you already have a Facebook, Instagram, or TikTok account? Yes, in most cases,” stated the article.
“80% of weekly Pinterest users have discovered a new brand or product via Pinterest,” and 55% use the app to search for products.
Pinterest has also been testing an in-app checkout function, allowing shoppers to make their purchases without leaving the app.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
