YouTube accounted for 9.7% of all TV viewership in the United States in May, the highest share ever held by a streaming medium, according to Nielsen’s “The Gauge” report.
Netflix came in second with 7.6%.
“YouTube’s vast reach and ability to attract advertising dollars make it a formidable player in media; while traditional companies mull how to compete, its dominance continues to grow,” according to EMarketer.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
