Snapchat users in the United States will be able to buy select products featured on the e-commerce website directly from the social media app, similar to a deal recently signed with Facebook-owner Meta Platforms, an Amazon spokesperson said on Monday.
Customers can shop directly from Amazon’s Snapchat advertising and check out without leaving the social media platform, Amazon said in a statement, reported Reuters.
As part of the enhanced experience, potential customers will be able to see real-time prices, Prime eligibility, shipping estimates, and product details on certain Amazon product ads in Snapchat.
The Information broke the story on Monday.
The agreements with Meta and Snap come as the e-commerce behemoth seeks to expand its product offers through social media apps.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
