Google’s John Mueller said regarding domain names and SEO on Mastodon that it is not a critical factor in ranking your website.
“Your domain name is never going to make or break your SEO,” he said, reported the Search Engine Journal on Monday.
On the subject of having a dash (-) in the domain name, Mueller responded that it is OK and slightly better in URLs than underscores. “Don’t change your URLs for them tho. Don’t use spaces, commas, colons, etc in URLs.”
He added that having a keyword in the domain is good for branding, but there is no extra SEO benefit.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
