Google and Meta have maintained a consistent lead in digital ad revenues globally, ahead of Amazon, Twitter, and Snapchat, according to data from Insider Intelligence/eMarketer.

However, Meta and Google suffered revenue declines of several billion dollars in the first quarter of this year.

Insider Intelligence/eMarketer

Growth was strong last year across all companies analyzed, but it significantly decreased in the first quarter.

According to the report, Snapchat’s financial growth during the epidemic led to a hiring frenzy. Still, the firm’s lower ad income resulted in parent company Snap axing 20% of its staff earlier this week. Like other internet businesses, Snap is now attempting to increase revenue without jeopardizing its primary offering.


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