YouTube is testing ads on its Shorts video feature similar to TikTok, and Instagram short-form videos, Google’s chief business officer told investors on Tuesday.

“While it’s still early days, we’re encouraged by initial advertiser feedback and results,” said Philipp Schindler, reported Bloomberg.

YouTube started the Shorts feature in 2020 but has yet to run ads on it.

Google stated in its first-quarter earnings report that there were now 30 billion daily views of YouTube Shorts. Its ad revenue grew at 14%, which was lower than expected.


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