Instagram is making changes that include promoting original content, said Instagram head Adam Mosseri.
“Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve,” he said.
A new feature is product tags that will allow you to drive traffic to a brand or product.
Also, original content creators will get a better ranking.
The Verge reported that this is essentially an effort to get people to stop sharing TikToks to Reels.
The changes are going to cause problems for aggregator accounts.