Weddings are trending this year as couples that postponed their weddings because of the coronavirus pandemic are now making it official.
According to a study by The Knot Worldwide, as many as 2.6 million weddings are expected in 2022.
Jewelry and other related product niches could be attractive markets to target.
Interestingly, 75% of couples used a digital wedding planning platform like The Knot, and 84% created a wedding website to share details with guests.
According to the report, summer and fall are the most popular times to get married, and December is the most popular month for engagements.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
