YouTube is the most popular place to watch live content among US social media video platforms, according to an article by Insider Intelligence/eMarketer.
YouTube had 52% of viewers in the top place, with Facebook in second with 42.6%.
Instagram and TikTok were tied for third place with 33.4%. Then is Snapchat with 14.8% of video viewers, followed by Twitter with 11.6%, Twitch with 7.1%, and Pinterest with 6.2%.
However, YouTube dropped to second place among younger viewers, and TikTok took the top spot among 16 to 24-year-olds. Facebook is the leading app for live streaming viewers between 25 and 44.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
