Apple’s advertising is booming since it started making updates to its system that can block tracking from Facebook and Google ads.
“@Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals,” tweeted Patrick McGee, who covers tech for the Financial Times.
Facebook has been struggling to deal with the tracking changes by Apple and announced last week improvements to its ads and measurement.
“We’re improving campaign reporting for iOS 14+ users through Aggregated Event Measurement (AEM), making it clearer which ads are responsible for conversions, like a purchase or app install, while continuing to honor the privacy and tracking preferences people make on Facebook,” said Graham Mudd, the VP of Product Marketing for Facebook.
Mudd also said, “In addition to new products and improvements, we’re also evolving our approach to building ad measurement solutions.”
These are among the adjustments Facebook is making in response to the Apple updates.