Facebook is testing a new feature that would allow users to cross-post their Facebook posts that include photos or videos over to their Instagram.
The feature would save users time from having to upload the same media twice in two different apps and make sure Instagram continues to get new content at a time it faces stiff competition from TikTok and Snapchat, according to a report by TechCrunch.
It is already possible to cross-post from Instagram Stories and Reels to Facebook.
The feature began to be rolled out earlier this month and is limited to a small group of people who already have their Facebook profiles linked to an Instagram account.
Facebook is also looking into allowing users to make voice and video calls right from Facebook instead of opening the Messenger app, according to the report.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon