A new survey found that still, 23% of small retail businesses do not have a website.
According to a recent Digital.com survey of 1250 small retail business owners in the United States, many businesses have not adapted to e-commerce despite the coronavirus pandemic that forced many physical stores to close.
One-third of the businesses without a website said they never needed one and 29% of them said their customers do not go online. Another 33% said social media fulfills their online needs.
Online retail grew by 5.5% from 2019 to 2020 making online stores an even more attractive business option.
“Online shopping is more convenient than in-store shopping, and the old ways of doing business are declining. People are accustomed to researching businesses and services on the internet. The question isn’t whether you need a website. It’s whether you will survive without one and for how long,” said Digital’s Dennis Consorte.