Google is launching a new feature that bridges the gap between Google Merchant Center and Google Ads, improving the ad creation process for e-commerce enterprises.
According to Search Engine Land, this connection enables advertisers to use their existing product photographs directly within Google Ads’ AI image editor, which speeds up the creation of high-quality visual assets for campaigns.
Among the features: advertisers can now connect Performance Max campaigns to Merchant Center feeds.
This feature seeks to streamline the ad creation process, saving advertisers time and resources while enhancing ad quality.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
